Of all the social media networks, Twitter is my favorite. As an author, it allows me to locate and connect with my target audience. It’s also been a fantastic force for driving traffic to my website, generating sales, and attracting media interviews. If you’re an...
I’ve heard many grumbles and complaints about how social media isn’t working as expected so I have assembled a list of the most common reasons you may not be getting the results you desire. Some minor changes to your strategy could make a big difference....
Most social media “experts” will tell you that social media is about connecting and having a conversation with your audience. While that’s all well and good and partially true, the other big benefit of social media is that it’s a powerful way to drive traffic...
For the casual user, social media is a way to connect with friends and family. For authors, social media provides a way to share compelling content to capture the attention of your target audience of readers. When you do this well, you can generate website...
Twitter was designed as a tool to share what you are up to and while you can tweet about what you’re having for lunch, it’s really not relevant (or interesting!). The goal for authors should be to engage your target audience by being entertaining, sharing...