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Social Media for Authors: How to Get Great Results with a Minimal Time Commitment

If you’re still struggling to find your footing with social media and trying to decide whether it’s worth your time, I have news for you: Social media is IDEAL for authors. In fact, if the rest of the world wasn’t already using it too, I’d...

10 Reasons Why Authors Should Embrace Twitter: Social Media Marketing

Of all the social media networks, Twitter is my favorite. As an author, it allows me to locate and connect with my target audience. It’s also been a fantastic force for driving traffic to my website, generating sales, and attracting media interviews. If you’re an...

How to Convert a Personal Facebook Profile into a Business Page

One of the lesser known features offered by Facebook is the ability to convert your personal profile into a business page. Facebook has strict policies requiring personal profiles be used by people—not businesses—and has offered up an easy way to make the transition. Turning your...

Top 10 Reasons Why Your Social Media Marketing Efforts Aren’t Working

I’ve heard many grumbles and complaints about how social media isn’t working as expected so I have assembled a list of the most common reasons you may not be getting the results you desire. Some minor changes to your strategy could make a big difference....

How to Increase Website Traffic with Social Media: Easy Steps to Reach More Eyeballs

Most social media “experts” will tell you that social media is about connecting and having a conversation with your audience. While that’s all well and good and partially true, the other big benefit of social media is that it’s a powerful way to drive traffic...

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