Of all the social media networks, LinkedIn is the most business-oriented. The vast majority of LinkedIn users are involved in business of some kind, and therefore can make great connections for authors who want to sell books in bulk to companies, speak at events, or...
If you’re still struggling to find your footing with social media and trying to decide whether it’s worth your time, I have news for you: Social media is IDEAL for authors. In fact, if the rest of the world wasn’t already using it too, I’d...
For the casual user, social media is a way to connect with friends and family. For authors, social media provides a way to share compelling content to capture the attention of your target audience of readers. When you do this well, you can generate website...
Twitter was designed as a tool to share what you are up to and while you can tweet about what you’re having for lunch, it’s really not relevant (or interesting!). The goal for authors should be to engage your target audience by being entertaining, sharing...