Professional Editor – If you’re self-publishing your book, and most people are these days, nothing is more important than having your book professionally edited. It’s fine to have it reviewed by a friend or relative, or by teachers and people with English degrees (I hear...
In the first two posts in this series, I covered what you need to know before you pitch the media and how to build a list of media contacts. Here’s we’ll discuss the powerful opportunities available on the internet. While there are a lot of...
I speak a lot about marketing online and the one recommendation I always make to ALL writers and most businesses is to start a blog. Adding a blog to your website is one of the most powerful marketing tools you can have, provided you take...
If you’re still trying to piece together the Twitter puzzle and figure out how to use it for book promotion, here are some effective strategies to make it easier and improve results! 1. Understand Your Audience – Success on Twitter, or with any marketing effort,...
1. Commitment to Marketing –Unfortunately, simply having your book available on Amazon is not enough to inspire sales when there are millions of titles competing for the attention of readers. Books don’t sell without marketing. Book marketing requires consistent, on-going effort. Successful authors do something...
The thing about time is that we have to consider it in terms of priorities. And I think that if you knew how effective it can be to build an audience with a blog and social media engagement, it would be higher on your priority...
Tonight I’m teaching a 3-hour workshop at the Learning Exchange in Sacramento on Online Marketing for Authors. I thought it might be helpful to share the outline here for readers who are working on the same goal: 1. Target Audience Ø Community and building your...
Make Your Website a Destination: Add video, provide a sample chapter from your book, offer an e-mail newsletter, and share plenty of interesting content. Not only will content entice readers, it can also improve site ranking with Google. Embrace Blogging: Commit to blogging two to...
With over 600 million users and growing, Facebook is more than just a phenomenon–it is a valuable tool for getting exposure for your books or your business. One of the biggest benefits that social media platforms like Facebook provide is the ability to get repeat...