Who is my target audience? Too many authors write a book just for the sake of writing it, but forget to consider potential readers. Before you write a single paragraph, first determine who you want to read your book and why they would want to...
You can use your book as the foundation to teach others your system for doing what you do. You could even develop your own certification program and recruit agents who deliver services under your brand, while they also promote your book and generate revenue for...
Before you even begin to write a book, you need to find out what other books exist on your topic. If you are pitching to a traditional publisher, this exercise is a required part of the process. But even if you are self-publishing, you should...
Years ago when I owned a bookstore, local authors constantly showed up peddling their books and 9 times out of 10, I could instantly tell when a book was self-published simply from the cover. Often times the covers simply featured text and lacked any depth...
Turning a blog into a book isn’t exactly a new concept—it’s been done by many over the years. One big recent example was highlighted in the movie Julie and Julia, featuring Meryl Streep and Amy Adams. The movie was based on a blog-turned-book by Julie...
There are plenty of writer’s conferences out there and hands down, one of the best events you will ever attend is the annual San Francisco Writer’s Conference. The conference takes place the weekend of February 18-20, 2011, and I will be there speaking on internet...