by Stephanie Chandler | Jun 28, 2012 | Book Marketing, Internet Marketing for Authors
In the first two posts in this series, I covered what you need to know before you pitch the media and how to build a list of media contacts. Here’s we’ll discuss the powerful opportunities available on the internet. While there are a lot of rules around how to pitch...
by Stephanie Chandler | Jun 27, 2012 | Book Marketing
In my previous article, I covered what you need to know before you pitch the media. Now I’ll share with you how to build your list of media contacts—and it’s a lot easier than you might think. Media Websites Nearly all of the major media outlets have websites with...
by Stephanie Chandler | Jun 26, 2012 | Book Marketing
I’ve been saying for years that though press releases have long been the standard way to pitch media, they aren’t always the best way. You should know that reporters, editors, and producers NEED story ideas. In other words, they need you as much as you need them. Yes,...