Where Professionals Publish

How to Write Sales Copy for the Back of Your Nonfiction Book

If you’re working on your first book, you will inevitably have to sit down and write the sales copy that appears on the back of your book (also known as “jacket” copy). For authors who haven’t had to do this before, it can feel like...

Steps to Build Your Brand as a Nonfiction Author

Most nonfiction authors have a unique opportunity to demonstrate authority in their fields, and build an entire brand strategy that boosts book sales. Your book may also be an extension of your business, working in concert with your other marketing efforts to attract consulting clients,...

Nonfiction Authors: Why You Should Treat Your Book Like a Business

For a book to succeed, there are basic steps involved: Start with a great book (well-written, edited, visually appealing) Identify your target audience (beyond “everyone,” narrow the focus) Figure out how to reach your target audience (what marketing strategies will get their attention?) Show them...

The Art of Writing Non-fiction Books – And Why it Could Be Your Calling

It’s mid-November and in the writing community there has been a lot of buzz around National Novel Writer’s Month (known as NaNoWriMo). The mission, for those who choose to accept, is to spend the entire month of November writing a novel, with the ultimate goal...

10 Reasons Why Nonfiction Authors Should Create and Sell Workbooks

I have always been a fan of workbooks, both as a writer and as a reader. Workbooks give the reader something more to do with content and can add value to a reader’s experience. They are relatively easy to create and can give a nice...

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