Studies show that as many as 80% of people want to write a book. I hear this goal all of the time from people I meet in the business world. Countless numbers of people over the years have proclaimed their desire to write a book,...
Who is my target audience? Too many authors write a book just for the sake of writing it, but forget to consider potential readers. Before you write a single paragraph, first determine who you want to read your book and why they would want to...
Before you even begin to write a book, you need to find out what other books exist on your topic. If you are pitching to a traditional publisher, this exercise is a required part of the process. But even if you are self-publishing, you should...
It’s mid-November and in the writing community there has been a lot of buzz around National Novel Writer’s Month (known as NaNoWriMo). The mission, for those who choose to accept, is to spend the entire month of November writing a novel, with the ultimate goal...
Before you begin to write your book you should know who you’re writing it for. Knowing your audience will help you not only develop your manuscript, but identify methods for marketing your book and evaluate your total sales potential. Since you are crafting your book...
Guest Blog Post by Melinda Copp You’ve probably heard all this before: writing a book is one of the most powerful marketing tools available to coaches, consultants, speakers, and professionals. It can establish or enhance your brand and unique positioning. It can attract a steady...