Of all the social media networks, LinkedIn is the most business-oriented. The vast majority of LinkedIn users are involved in business of some kind, and therefore can make great connections for authors who want to sell books in bulk to companies, speak at events, or...
In the first two posts in this series, I covered what you need to know before you pitch the media and how to build a list of media contacts. Here’s we’ll discuss the powerful opportunities available on the internet. While there are a lot of...
In my previous article, I covered what you need to know before you pitch the media. Now I’ll share with you how to build your list of media contacts—and it’s a lot easier than you might think. Media Websites Nearly all of the major media...
If you’re still trying to piece together the Twitter puzzle and figure out how to use it for book promotion, here are some effective strategies to make it easier and improve results! 1. Understand Your Audience – Success on Twitter, or with any marketing effort,...
You can use your book as the foundation to teach others your system for doing what you do. You could even develop your own certification program and recruit agents who deliver services under your brand, while they also promote your book and generate revenue for...
When planning your book launch campaign, it’s important to consider your contacts– friends, family, peers, and associates—and how they can help you. I’ve met countless authors over the years who mention the many great contacts they have, but when the rubber hits the road and...
For a book to succeed, there are basic steps involved: Start with a great book (well-written, edited, visually appealing) Identify your target audience (beyond “everyone,” narrow the focus) Figure out how to reach your target audience (what marketing strategies will get their attention?) Show them...
For new authors, there’s a special kind of joy you feel when you finish your manuscript, and then your book is finally published. You kick off a book launch, engage family, friends, and peers, and feel like you’re on top of the world. Yet after...
Open any newspaper or magazine and notice how each article includes quotes and advice from experts. Most often, these quotes come from authors. Tune in to any talk radio show, The Today Show, or even your local news programs. Authors are constantly in the spotlight....
1. Start a Blog – Do not wait until the book is in print to start building your audience. Write about topics of interest to your target audience and update your blog at least twice each week. 2. Write a Marketing Plan – If you...