Many new authors expect that a traditional publisher is going to promote the heck out of their books. Unfortunately, this is rarely the case. Most publishers have thin marketing budgets and the majority of their marketing spend is allocated to celebrity authors. New authors are...
I speak a lot about marketing online and the one recommendation I always make to ALL writers and most businesses is to start a blog. Adding a blog to your website is one of the most powerful marketing tools you can have, provided you take...
Last week we held the Nonfiction Writer’s Conference, a completely virtual event conducted via teleconference with 15 speakers over three days. This was our second event and our best one yet! Here’s a look at the agenda: WEDNESDAY MAY 16, 2012 9:00AM – Dan Poynter...
This is a continuation from yesterday’s blog post on why it’s so hard to sell books and what you can do about it… Freebies – There is a growing trend of book give-aways happening online, particularly with Kindle ebooks, due to Amazon’s KDP Select program....
The hardest part of my job is watching our author-clients struggle and get frustrated with their book marketing efforts. When you put your heart and soul into writing and publishing a book, it’s normal to want the world to read it and to having high...
For years I have kept a bio sheet handy on my desktop so I can easily copy and paste my bio into online profiles, responses to media inquiries, articles I’ve written, and other places where a bio is necessary. It includes several versions of my...
If you’re still trying to piece together the Twitter puzzle and figure out how to use it for book promotion, here are some effective strategies to make it easier and improve results! 1. Understand Your Audience – Success on Twitter, or with any marketing effort,...
You can use your book as the foundation to teach others your system for doing what you do. You could even develop your own certification program and recruit agents who deliver services under your brand, while they also promote your book and generate revenue for...
1. Commitment to Marketing –Unfortunately, simply having your book available on Amazon is not enough to inspire sales when there are millions of titles competing for the attention of readers. Books don’t sell without marketing. Book marketing requires consistent, on-going effort. Successful authors do something...
When planning your book launch campaign, it’s important to consider your contacts– friends, family, peers, and associates—and how they can help you. I’ve met countless authors over the years who mention the many great contacts they have, but when the rubber hits the road and...