I just returned from speaking at the San Francisco Writers Conference, one of my favorite events each year. And this year there was a clear theme among the aspiring authors I spoke with. Many were writing books in different genres, and they weren’t sure how...
At least half of the media interviews I’ve given over the years have come to me without any effort on my part. Why? Because I have positioned myself as an authority and have consistently promoted my work online. Many interviews have come from reporters who...
Well I was going to wait until after the New Year to announce this, but I am just too excited! Here’s a not-so-subtle hint about what I’m cooking up for 2013: I am putting together a short list of authors who want to receive priority...
In Email Marketing for Authors Part 1, I covered the reasons why you should maintain an email newsletter for your readers. Following are the steps to get your email marketing campaigns set up and ensure your strategy is effective. Get the right tool. If you...
I give a lot of presentations to authors and when I mention that they should maintain an email marketing list, I usually hear a lot of grumbles from the audience. It sounds like another obligation and time commitment, and authors often roll their eyes at...
Most nonfiction authors have a unique opportunity to demonstrate authority in their fields, and build an entire brand strategy that boosts book sales. Your book may also be an extension of your business, working in concert with your other marketing efforts to attract consulting clients,...
This week Amazon announced a new website feature called Author Rank, where the top 100 “most popular” authors are featured, alongside their books. You can view the top authors overall, or view by genre. This data is updated hourly, based on recent cumulative sales for...
Who is my target audience? Too many authors write a book just for the sake of writing it, but forget to consider potential readers. Before you write a single paragraph, first determine who you want to read your book and why they would want to...
Just because your book is available on Amazon, that doesn’t mean readers will find it or make a decision to buy. Following are some easy and important ways to boost visibility on Amazon and ultimately sell more books. 1. Start with an Author Central account....
This weekend I’ll be giving a presentation at the National Speakers Association annual conference in Indiana on how to Own Your Niche for authors. It’s all about building a solid online presence to attract your ideal target audience. Here’s a look at the slides, compliments...