In my previous post, How Authors Can Earn Real Money with Corporate Sponsors: Part 1, I discussed several ways you can earn money by working with corporations. While you may think that these corporate sponsorships are few and far between, I can assure you that...
One big benefit of being an author and cultivating an audience is that you can attract corporate sponsors. This essentially means that corporations will give you money to help them reach your audience. I have personally worked with over a dozen corporate sponsors in recent...
Over the years many authors have asked me about how to get their books sold in local bookstores. As a former bookstore owner, I can tell you that this is probably easier than you think. Most local bookstores, especially the independents, are happy to support...
Reviews help sell books, and as authors we all eagerly look forward to good reviews. When a new review shows up on Amazon, Goodreads, Redroom, or on a blog, it can be cause for celebration. Well here’s an easy idea to build more loyalty with...
The biggest buzz in social media right now is all about Pinterest. This site allows users to create visual boards by “pinning” images on the screen. Pinterest is currently drawing record amounts of traffic, and has a high appeal with a female audience. Here’s how...
Recently a new author asked me how she should handle autographing her books. It took me back to when I had published my first book, remembering how awkward it felt to sign copies. I also thought about my first business—a bookstore—where we flipped through used...
If you have authored a book I strongly recommend that you give your book away to as many people as you can–particularly people of influence. Not everyone likes the idea of parting with their books for free, but the majority of consumers buy books based...
I have always been a believer that authors should give their books away as much as possible. The goal is to get your books into as many readers’ hands as you can so that they tell their friends and talk about it online—which leads to...
Go directly to the source by reaching out to reporters who cover your topic. If you’re an author of a business book, you should target reporters who cover business, a cookbook author should contact food writers, and an author of a sports guide should contact...