In Email Marketing for Authors Part 1, I covered the reasons why you should maintain an email newsletter for your readers. Following are the steps to get your email marketing campaigns set up and ensure your strategy is effective. Get the right tool. If you...
This week Amazon announced a new website feature called Author Rank, where the top 100 “most popular” authors are featured, alongside their books. You can view the top authors overall, or view by genre. This data is updated hourly, based on recent cumulative sales for...
I speak a lot about marketing online and the one recommendation I always make to ALL writers and most businesses is to start a blog. Adding a blog to your website is one of the most powerful marketing tools you can have, provided you take...
This is a continuation from yesterday’s blog post on why it’s so hard to sell books and what you can do about it… Freebies – There is a growing trend of book give-aways happening online, particularly with Kindle ebooks, due to Amazon’s KDP Select program....
The hardest part of my job is watching our author-clients struggle and get frustrated with their book marketing efforts. When you put your heart and soul into writing and publishing a book, it’s normal to want the world to read it and to having high...
For years I have kept a bio sheet handy on my desktop so I can easily copy and paste my bio into online profiles, responses to media inquiries, articles I’ve written, and other places where a bio is necessary. It includes several versions of my...
You can use your book as the foundation to teach others your system for doing what you do. You could even develop your own certification program and recruit agents who deliver services under your brand, while they also promote your book and generate revenue for...
When I speak to an author who is preparing to publish, one of the first questions I ask is, “Who is your target audience?” When the answer is “everyone,” I get a little worried. “Everyone” is not a target audience for anything, anywhere. There are...
1. Commit to marketing—and finding a way to like it! 2. Do three to five things every day to promote my book (even if it hasn’t been written yet). 3. Start speaking professionally. 4. Conduct at least one speaking engagement per month. 5. Carve out...
Chris Anderson, author of several books including The Long Tail: Why the Future of Business is Selling Less of More, launched an interesting campaign to promote the release of his new book Free: The Future of a Radical Price. He made the book available for...