by Stephanie Chandler | Nov 21, 2012 | Book Marketing, Internet Marketing for Authors
In Email Marketing for Authors Part 1, I covered the reasons why you should maintain an email newsletter for your readers. Following are the steps to get your email marketing campaigns set up and ensure your strategy is effective. Get the right tool. If you use your...
by Stephanie Chandler | Oct 10, 2012 | Book Marketing
This week Amazon announced a new website feature called Author Rank, where the top 100 “most popular” authors are featured, alongside their books. You can view the top authors overall, or view by genre. This data is updated hourly, based on recent cumulative sales for...
by Stephanie Chandler | Jun 6, 2012 | On Writing Non-fiction
I speak a lot about marketing online and the one recommendation I always make to ALL writers and most businesses is to start a blog. Adding a blog to your website is one of the most powerful marketing tools you can have, provided you take full advantage of its...
by Stephanie Chandler | May 15, 2012 | Book Marketing, Book Publishing
This is a continuation from yesterday’s blog post on why it’s so hard to sell books and what you can do about it… Freebies – There is a growing trend of book give-aways happening online, particularly with Kindle ebooks, due to Amazon’s KDP Select...
by Stephanie Chandler | May 14, 2012 | Book Marketing, Book Publishing
The hardest part of my job is watching our author-clients struggle and get frustrated with their book marketing efforts. When you put your heart and soul into writing and publishing a book, it’s normal to want the world to read it and to having high expectations of...