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Author Interview: William E. Cole – The ABC Formula: Building Your Life’s Enduring Core Values

Name:  William E. ColeWilliam E. Cole - The ABC Formula

Book Title: The ABC Formula: Building Your Life’s Enduring Core Values

Website URL: www.absinc.org

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What is your book about?
This book presents a new way of thinking and being.  It’s a practical philosophy of how to live your life built upon the foundation of enduring Core Values. It helps readers unleash their personal power whether they are organizational leaders, they’re seeking to improve their relationships, or they’re ready to choose, start, or revive their careers.

What inspired you to write your book?
10 years ago in a speech, I shared the story detailed in Chapter 1. The response from the audience was so overwhelmingly positive, I knew then, that I needed to write this book.

Can you describe a typical day in your life?
Up a 5:00 a.m. and swimming 2-3 miles in a pool workout with a couple of other masters swimmers. Then back home for breakfast with the love of my life – my wife, Kristy. My workday starts with getting grounded to focus my day, and then prioritizing my day.  Typical activities include communicating with my clients, coaching meetings, conducting strategy meetings or seminars, marketing and networking, plus writing, of course!

What do you most enjoy about what you do?
Everything! I am passionate about having a positive impact on my clients and seeing or sensing their eyes light up with those ah-ha! moments.

Are there any people and/or books that have inspired you along your journey?
Yes, and they are detailed in my book.

Can you share some of your best advice for our readers?
Whatever path you’re on, go all in. Challenge yourself and others to be the best you and they can be.

What’s next for you?
Another ABC Formula book… on Leadership. I’ve also built a new keynote speech based on the Core Value of Service.  It’s been well-received and has led to additional bookings.

How did Authority Publishing help you with your author journey?
Amberly was great with the logistical details to getting it produced. Stephanie helped me with pricing and marketing strategies as well.

Is there anything else you would like to add?
Positive Impact is my Mission. Core Values are my Passion.

William E. Cole - The ABC Formula