You could make yourself crazy trying to keep up with the constant changes to Facebook, but lucky for you, we are here to make it easier for you! Following are some important items to update within your Facebook personal profile and business page. 1. Update...
If you’re still trying to piece together the Twitter puzzle and figure out how to use it for book promotion, here are some effective strategies to make it easier and improve results! 1. Understand Your Audience – Success on Twitter, or with any marketing effort,...
I’ve heard many grumbles and complaints about how social media isn’t working as expected so I have assembled a list of the most common reasons you may not be getting the results you desire. Some minor changes to your strategy could make a big difference....
Most social media “experts” will tell you that social media is about connecting and having a conversation with your audience. While that’s all well and good and partially true, the other big benefit of social media is that it’s a powerful way to drive traffic...
I’m an advocate of accepting 99.9% of connection requests in social media. This is how we meet new people, get introduced to their products and services, and how they get introduced to ours. Unfortunately, some people take advantage of this and view it as a...
The biggest buzz in social media right now is all about Pinterest. This site allows users to create visual boards by “pinning” images on the screen. Pinterest is currently drawing record amounts of traffic, and has a high appeal with a female audience. Here’s how...
Blogging A blog can be a creative outlet for a writer, not to mention a powerful promotion tool. Update it frequently (at least three times per week) and over time your traffic is bound to increase. To start yours, check out www.Typepad.com or www.Wordpress.org. Social...
Amazon makes it easy for authors to get additional exposure with their free Author Central service. This allows authors to create a custom profile that includes your bio and blog feed. You can also use this to modify the description for your book on Amazon....
For the casual user, social media is a way to connect with friends and family. For authors, social media provides a way to share compelling content to capture the attention of your target audience of readers. When you do this well, you can generate website...
Twitter was designed as a tool to share what you are up to and while you can tweet about what you’re having for lunch, it’s really not relevant (or interesting!). The goal for authors should be to engage your target audience by being entertaining, sharing...