After a database crash, we were unable to restore many of our blog posts from the past several years (despite having backups, which failed). However, we had already begun to moving our blogging efforts over to our sister site: The Nonfiction Authors Association. You will...
Of all the social media networks, LinkedIn is the most business-oriented. The vast majority of LinkedIn users are involved in business of some kind, and therefore can make great connections for authors who want to sell books in bulk to companies, speak at events, or...
If you’re still struggling to find your footing with social media and trying to decide whether it’s worth your time, I have news for you: Social media is IDEAL for authors. In fact, if the rest of the world wasn’t already using it too, I’d...
Recently someone on Twitter asked me who she should be following for book marketing advice. I figured I should put the list together here for all to locate! You’ll find a mixture here of book marketing experts, writing coaches, ghostwriters, and other publishing industry professionals–all...
If you’ve been using your personal Facebook profile for business connections, you can eventually hit the point where Facebook won’t allow you to add more friends. The maximum number of connections allowed on Facebook—including friends and page Likes—is 5,000. This can be quite frustrating for...
It’s no secret that I am a big proponent of blogging for authors, business owners, and anyone who wants to establish authority online. When you contribute great content to your blog on a regular basis (ideally two or more times each week), your site becomes...
Your profile photo on Facebook, Twitter, LinkedIn, and the other social media networks is more important than you might realize. Missing Photo – I just got through reviewing a slew of LinkedIn invitations, and it was surprising to see that a handful of them didn’t...
Of all the social media networks, Twitter is my favorite. As an author, it allows me to locate and connect with my target audience. It’s also been a fantastic force for driving traffic to my website, generating sales, and attracting media interviews. If you’re an...
Recently LinkedIn introduced a new feature called Endorsements, where people in your network can acknowledge your skills, and you can return the favor. Endorsements appear at the bottom of your profile, alongside a list of your skills and expertise. Essentially this feature allows others to...
One of the lesser known features offered by Facebook is the ability to convert your personal profile into a business page. Facebook has strict policies requiring personal profiles be used by people—not businesses—and has offered up an easy way to make the transition. Turning your...