Every author needs a website, and whether you create a site for your book or for you as the author, your book sales page needs to do its job. Ideally your page should attract visitors and entice them to buy. Here are the elements to...
For years I’ve been saying that internet radio shows are an under-utilized opportunity for authors. Though these programs typically have a smaller listenership than traditional talk radio, there are still many benefits: Internet shows usually have a niche topic or theme, reaching the right target...
Promoting with articles has long been one of my favorite book marketing strategies. Here’s how it works: 1. Write a brief how-to type article about a topic of interest to your target audience. 2. Include an author bio of less than a paragraph that explains...
I talk a lot about marketing strategies for authors, and one the most important is blogging. Hosting a blog gives you a way to connect with your readers, and it’s also incredibly powerful for search engine optimization (SEO). The more often you update your blog,...
Chris Anderson, author of several books including The Long Tail: Why the Future of Business is Selling Less of More, launched an interesting campaign to promote the release of his new book Free: The Future of a Radical Price. He made the book available for...
Open any newspaper or magazine and notice how each article includes quotes and advice from experts. Most often, these quotes come from authors. Tune in to any talk radio show, The Today Show, or even your local news programs. Authors are constantly in the spotlight....
In our previous post, we covered some of the basics for getting started with search engine optimization. In part two of this series we discuss the importance of website links and other SEO strategies. Inbound Links One of the criteria that the search engines use...
Search Engine Optimization (SEO) is what you do to improve your website’s organic ranking with the search engines (Google, Yahoo, etc.). Since around 70% of internet searches are conducted with Google, it’s a good idea to focus on how Google ranks your site. Google uses...
Every author needs a website, and ideally that should be launched before your book is even in print. Following are some basics that should be considered when planning and designing your website. Home Page – A brief overview about you and your book. Make it...
When it comes to conducting radio interviews, I always provide radio programs with my media sheet, which includes sample interview questions as well as short and long bios about me. This helps the host prepare for the interview, and makes sure they have the most...