After a database crash, we were unable to restore many of our blog posts from the past several years (despite having backups, which failed). However, we had already begun to moving our blogging efforts over to our sister site: The Nonfiction Authors Association. You will...
A blog carnival is a blog post that features a round-up of interesting blog posts from other websites. For example, a weight loss blog might feature a round-up of recent blog posts from various weight loss experts, personal trainers, and other industry blogs. The round-up...
At least half of the media interviews I’ve given over the years have come to me without any effort on my part. Why? Because I have positioned myself as an authority and have consistently promoted my work online. Many interviews have come from reporters who...
It’s no secret that I am a big proponent of blogging for authors, business owners, and anyone who wants to establish authority online. When you contribute great content to your blog on a regular basis (ideally two or more times each week), your site becomes...
In Email Marketing for Authors Part 1, I covered the reasons why you should maintain an email newsletter for your readers. Following are the steps to get your email marketing campaigns set up and ensure your strategy is effective. Get the right tool. If you...
I give a lot of presentations to authors and when I mention that they should maintain an email marketing list, I usually hear a lot of grumbles from the audience. It sounds like another obligation and time commitment, and authors often roll their eyes at...
If you’ve ever sent out a press release, you know that results can be disappointing. It’s more difficult than ever to get media attention through traditional methods. Following are some proven strategies to help you gain more media attention. 1. Create a Media Page –...
When developing a website to promote your book, you have two primary choices. You can launch a site for the book (booktitle.com) or for you as the author (authorname.com). This question comes up a lot and in the world of nonfiction books, my recommendation is...
This weekend I’ll be giving a presentation at the National Speakers Association annual conference in Indiana on how to Own Your Niche for authors. It’s all about building a solid online presence to attract your ideal target audience. Here’s a look at the slides, compliments...
In the first two posts in this series, I covered what you need to know before you pitch the media and how to build a list of media contacts. Here’s we’ll discuss the powerful opportunities available on the internet. While there are a lot of...