Recently someone on Twitter asked me who she should be following for book marketing advice. I figured I should put the list together here for all to locate! You’ll find a mixture here of book marketing experts, writing coaches, ghostwriters, and other publishing industry professionals–all...
Well I was going to wait until after the New Year to announce this, but I am just too excited! Here’s a not-so-subtle hint about what I’m cooking up for 2013: I am putting together a short list of authors who want to receive priority...
One big benefit of being an author and cultivating an audience is that you can attract corporate sponsors. This essentially means that corporations will give you money to help them reach your audience. I have personally worked with over a dozen corporate sponsors in recent...
Over the years many authors have asked me about how to get their books sold in local bookstores. As a former bookstore owner, I can tell you that this is probably easier than you think. Most local bookstores, especially the independents, are happy to support...
In Email Marketing for Authors Part 1, I covered the reasons why you should maintain an email newsletter for your readers. Following are the steps to get your email marketing campaigns set up and ensure your strategy is effective. Get the right tool. If you...
I give a lot of presentations to authors and when I mention that they should maintain an email marketing list, I usually hear a lot of grumbles from the audience. It sounds like another obligation and time commitment, and authors often roll their eyes at...
Reviews help sell books, and as authors we all eagerly look forward to good reviews. When a new review shows up on Amazon, Goodreads, Redroom, or on a blog, it can be cause for celebration. Well here’s an easy idea to build more loyalty with...
There are a good number of book awards programs out there where authors can compete to win an award. Most awards programs charge a fee ranging from $35 to over $100 per entry, and the guidelines typically allow for books published in the previous calendar...
Most nonfiction authors have a unique opportunity to demonstrate authority in their fields, and build an entire brand strategy that boosts book sales. Your book may also be an extension of your business, working in concert with your other marketing efforts to attract consulting clients,...
This week Amazon announced a new website feature called Author Rank, where the top 100 “most popular” authors are featured, alongside their books. You can view the top authors overall, or view by genre. This data is updated hourly, based on recent cumulative sales for...