Wall Street Journal Article on Self-Publishing for Business Growth
The secret it out! Publishing a book is a great way to generate exposure for your business, according to this article in the Wall Street Journal, which includes several examples of authors who have used their books to get speaking gigs and more clients. Great stuff!
This article also caused me to reflect on my own journey. I self-published my first book (The Business Startup Checklist and Planning Guide) in 2005. The success I had with that book led to several subsequent books with traditional publishers, speaking engagements, consulting opportunities and lots of media exposure. It is also what inspired me to start Authority Publishing as a way to help other authors launch and promote smart non-fiction books.
It is exciting to see a major media outlet acknowledge that publishing books can be a great marketing option for businesses. And the timing couldn’t be better since I just released my latest book in print… Booked Up: How to Write, Publish, and Promote a Book to Grow Your Business.
With the New Year upon us, now is a great time to make your plan to write and publish a book to promote your business!