The secret it out! Publishing a book is a great way to generate exposure for your business, according to this article in the Wall Street Journal, which includes several examples of authors who have used their books to get speaking gigs and more clients. Great stuff!
This article also caused me to reflect on my own journey. I self-published my first book (The Business Startup Checklist and Planning Guide) in 2005. The success I had with that book led to several subsequent books with traditional publishers, speaking engagements, consulting opportunities and lots of media exposure. It is also what inspired me to start Authority Publishing as a way to help other authors launch and promote smart non-fiction books.
It is exciting to see a major media outlet acknowledge that publishing books can be a great marketing option for businesses. And the timing couldn’t be better since I just released my latest book in print… Booked Up: How to Write, Publish, and Promote a Book to Grow Your Business.
With the New Year upon us, now is a great time to make your plan to write and publish a book to promote your business!
Dear Stephanie:
Thank you for leading me to the Sarah Needleman’s article in the Wall Street Journal; I don’t know what I enjoyed more–the article, or the range of comments it sparked.
Your success certainly is evidence of the power of writing books to build powerful and lasting personal brands–and the information you share on a consistent basis is undoubtedly contributing to the personal branding success of others.
Best wishes on your continued success.
Roger
Thanks very much for your thoughts, Roger. Those compliments mean a lot coming from a pro like you!
All my best,
Stephanie