Book reviews are essential because they help sell books. As consumers, we are frequently influenced by reviews in magazines, online, and on Amazon and BN.com. Every author can benefit from seeking out new ways to generate reviews for their books because good reviews help potential readers make the decision to buy!
One of the best and longest running sources for free, unbiased book reviews is Midwest Book Review. Founder Jim Cox has been reviewing books for decades, and his team of book reviewers receives hundreds of books each month. They do their best to review as many as they can, and believe it or not they give priority to independently published titles!
The Midwest Book Review requires two copies of your book, a cover letter, and a press release or media kit. You can find out more on the website here. The site is worth a visit regardless because over the years they have amassed some fantastic resources and articles for authors.