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By Stephanie Chandler on May 02, 2012 with Comments 5
If you’re still trying to piece together the Twitter puzzle and figure out how to use it for book promotion, here are some effective strategies to make it easier and improve results! 1. Understand Your Audience – Success on Twitter, or with any marketing effort, starts with understanding your target audience. What are their interests?
By Stephanie Chandler on Mar 30, 2012 with Comments 5
1. Commitment to Marketing –Unfortunately, simply having your book available on Amazon is not enough to inspire sales when there are millions of titles competing for the attention of readers. Books don’t sell without marketing. Book marketing requires consistent, on-going effort. Successful authors do something every day to promote their books. 2. Willing to Invest
By Stephanie Chandler on Mar 23, 2012 with Comments 0
The thing about time is that we have to consider it in terms of priorities. And I think that if you knew how effective it can be to build an audience with a blog and social media engagement, it would be higher on your priority list. Believe me, I get that none of us has
By Stephanie Chandler on Feb 22, 2011 with Comments 4
Tonight I’m teaching a 3-hour workshop at the Learning Exchange in Sacramento on Online Marketing for Authors. I thought it might be helpful to share the outline here for readers who are working on the same goal: 1. Target Audience Ø Community and building your audience 2. Great Website Ø Professional design with content management
By Stephanie Chandler on Feb 03, 2011 with Comments 1
Make Your Website a Destination: Add video, provide a sample chapter from your book, offer an e-mail newsletter, and share plenty of interesting content. Not only will content entice readers, it can also improve site ranking with Google. Embrace Blogging: Commit to blogging two to three times per week (more is better) and over time
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