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By Stephanie Chandler on Dec 01, 2011 with Comments 0
A book is a fantastic credibility-builder and can create a wide variety of opportunities for authors. While the book itself can generate some revenues, the real profits come from the other revenue-generating activities that you can create around the book. Here are some ideas to uncover the real profits behind your hard work. 1. Professional
By Stephanie Chandler on Nov 21, 2011 with Comments 1
If you’re just getting started in professional speaking, one of the most important pieces of marketing collateral you will need is a speaker sheet. This is a simple document that can be given to those who would book you to speak at an event. There are a variety of ways to create yours. Some speakers
By Stephanie Chandler on Sep 15, 2011 with Comments 1
In yesterday’s post, I covered how authors can break in to professional speaking. Here are some additional ideas and resources for getting started with speaking. Contact local chambers of commerce and service groups such as Rotary and Kiwanis. For trade associations, search online for <your city> plus “association,” “group,” or “organization.” Let peers and clients
By Stephanie Chandler on Sep 14, 2011 with Comments 11
Though it may be among people’s top fears—next to the fear of flying and ahead of the fear of death—public speaking has many advantages. As the featured speaker at an event, conference or meeting, you are perceived as the ultimate authority in the room. Speakers have a tremendous amount of influence with an audience, which
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