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By Stephanie Chandler on Feb 04, 2013 with Comments 0
If you’re working on your first book, you will inevitably have to sit down and write the sales copy that appears on the back of your book (also known as “jacket” copy). For authors who haven’t had to do this before, it can feel like a bit of a challenge. You have a very limited
By Stephanie Chandler on Oct 16, 2012 with Comments 2
Most nonfiction authors have a unique opportunity to demonstrate authority in their fields, and build an entire brand strategy that boosts book sales. Your book may also be an extension of your business, working in concert with your other marketing efforts to attract consulting clients, speaking engagements, corporate sponsors, and generate other opportunities. To get
By Stephanie Chandler on Mar 21, 2012 with Comments 0
For a book to succeed, there are basic steps involved: Start with a great book (well-written, edited, visually appealing) Identify your target audience (beyond “everyone,” narrow the focus) Figure out how to reach your target audience (what marketing strategies will get their attention?) Show them that your book meets a need (understand their needs so
By Stephanie Chandler on Nov 10, 2011 with Comments 6
It’s mid-November and in the writing community there has been a lot of buzz around National Novel Writer’s Month (known as NaNoWriMo). The mission, for those who choose to accept, is to spend the entire month of November writing a novel, with the ultimate goal of reaching 50,000 words by month end. I’m pretty sure
By Stephanie Chandler on Jul 19, 2011 with Comments 8
I have always been a fan of workbooks, both as a writer and as a reader. Workbooks give the reader something more to do with content and can add value to a reader’s experience. They are relatively easy to create and can give a nice boost to your overall revenues. Here are some more reasons
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