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By Stephanie Chandler on Dec 22, 2011 with Comments 1
Before you even begin to write a book, you need to find out what other books exist on your topic. If you are pitching to a traditional publisher, this exercise is a required part of the process. But even if you are self-publishing, you should evaluate your competition so that you know how to position
By Stephanie Chandler on Nov 10, 2011 with Comments 4
It’s mid-November and in the writing community there has been a lot of buzz around National Novel Writer’s Month (known as NaNoWriMo). The mission, for those who choose to accept, is to spend the entire month of November writing a novel, with the ultimate goal of reaching 50,000 words by month end. I’m pretty sure
By Stephanie Chandler on Oct 21, 2011 with Comments 0
Before you begin to write your book you should know who you’re writing it for. Knowing your audience will help you not only develop your manuscript, but identify methods for marketing your book and evaluate your total sales potential. Since you are crafting your book as a way to grow your business, your customers or
By Stephanie Chandler on Mar 23, 2011 with Comments 3
Guest Blog Post by Melinda Copp You’ve probably heard all this before: writing a book is one of the most powerful marketing tools available to coaches, consultants, speakers, and professionals. It can establish or enhance your brand and unique positioning. It can attract a steady stream of those ideal high-paying clients we all love. And
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