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By Stephanie Chandler on Dec 07, 2011 with Comments 2
When you sign a book deal with a traditional publisher, you give up your rights to your work–and unfortunately that can lead to some drastic changes to your manuscript. The publisher can choose to remove entire sections of your book or reorganize the materials. These changes will typically be sent to you for “approval,” but
By Stephanie Chandler on Dec 01, 2011 with Comments 4
A book is a fantastic credibility-builder and can create a wide variety of opportunities for authors. While the book itself can generate some revenues, the real profits come from the other revenue-generating activities that you can create around the book. Here are some ideas to uncover the real profits behind your hard work. 1. Professional
By Stephanie Chandler on Nov 29, 2011 with Comments 8
Whenever I speak to audiences about publishing, it still surprises me that so many new authors think that a traditional book deal is the ultimate solution to all-things-publishing. Most believe that with a big house deal they won’t have to worry about marketing. Unfortunately, that’s not the case at all. The hard truth is that
By Stephanie Chandler on Oct 11, 2011 with Comments 2
Want to speak with the CEO, head of Human Resources, a political leader or some other unreachable contact? Send a copy of your book along with a personal note. Odds are much better that your next call will go through. “This is Annie Author calling…” We’ve all heard of gimmicks in the sales world. One
By Stephanie Chandler on Sep 28, 2011 with Comments 7
If you’re preparing to publish your first book, following are some essential tasks to get your book marketing started off right! Pump Up Your Web Presence Positioning yourself as an author means that you should build a professional presence online. If you have a rickety old website or a home-grown blog, it’s time for an
By Stephanie Chandler on Aug 10, 2011 with Comments 14
1. Start a Blog – Do not wait until the book is in print to start building your audience. Write about topics of interest to your target audience and update your blog at least twice each week. 2. Write a Marketing Plan – If you want to sell books, you need a plan that includes
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