Follow Us: 
By Stephanie Chandler on May 19, 2013 with Comments 4
Recently I had the pleasure of attending a book launch party for Norm Schriever, a client and friend, in Sacramento. The event celebrated Norm’s second book, South of Normal: My Year in Paradise, which is an intense, funny, and touching memoir about the year he spent in Costa Rica after selling off all of his
By Stephanie Chandler on Mar 13, 2013 with Comments 2
Of all the social media networks, LinkedIn is the most business-oriented. The vast majority of LinkedIn users are involved in business of some kind, and therefore can make great connections for authors who want to sell books in bulk to companies, speak at events, or otherwise connect with influential business leaders. Following are some ways
By Stephanie Chandler on Jun 28, 2012 with Comments 0
In the first two posts in this series, I covered what you need to know before you pitch the media and how to build a list of media contacts. Here’s we’ll discuss the powerful opportunities available on the internet. While there are a lot of rules around how to pitch traditional media sources (newspapers, television,
By Stephanie Chandler on Jun 27, 2012 with Comments 4
In my previous article, I covered what you need to know before you pitch the media. Now I’ll share with you how to build your list of media contacts—and it’s a lot easier than you might think. Media Websites Nearly all of the major media outlets have websites with easy access to contact information for
By Stephanie Chandler on May 02, 2012 with Comments 12
If you’re still trying to piece together the Twitter puzzle and figure out how to use it for book promotion, here are some effective strategies to make it easier and improve results! 1. Understand Your Audience – Success on Twitter, or with any marketing effort, starts with understanding your target audience. What are their interests?
By Stephanie Chandler on Apr 23, 2012 with Comments 0
You can use your book as the foundation to teach others your system for doing what you do. You could even develop your own certification program and recruit agents who deliver services under your brand, while they also promote your book and generate revenue for your business. For examples, check out the following: – Jay
By Stephanie Chandler on Mar 27, 2012 with Comments 1
When planning your book launch campaign, it’s important to consider your contacts– friends, family, peers, and associates—and how they can help you. I’ve met countless authors over the years who mention the many great contacts they have, but when the rubber hits the road and it’s time for book promotion, often times those contacts are
By Stephanie Chandler on Mar 21, 2012 with Comments 0
For a book to succeed, there are basic steps involved: Start with a great book (well-written, edited, visually appealing) Identify your target audience (beyond “everyone,” narrow the focus) Figure out how to reach your target audience (what marketing strategies will get their attention?) Show them that your book meets a need (understand their needs so
By Stephanie Chandler on Nov 03, 2011 with Comments 7
For new authors, there’s a special kind of joy you feel when you finish your manuscript, and then your book is finally published. You kick off a book launch, engage family, friends, and peers, and feel like you’re on top of the world. Yet after all the fun and initial book sales, the frenzy passes
By Stephanie Chandler on Oct 13, 2011 with Comments 2
Open any newspaper or magazine and notice how each article includes quotes and advice from experts. Most often, these quotes come from authors. Tune in to any talk radio show, The Today Show, or even your local news programs. Authors are constantly in the spotlight. In fact, media professionals from print, radio and television frequently
© 2010 AuthorityPublishing.com. All Rights Reserved.
Custom Publishing for Business, Self-Help, Memoir and Other Nonfiction Books
11230 Gold Express Dr. #310-413, Gold River, California 95670 (located near Sacramento California)
