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By Stephanie Chandler on May 02, 2012 with Comments 5
If you’re still trying to piece together the Twitter puzzle and figure out how to use it for book promotion, here are some effective strategies to make it easier and improve results! 1. Understand Your Audience – Success on Twitter, or with any marketing effort, starts with understanding your target audience. What are their interests?
By Stephanie Chandler on Apr 23, 2012 with Comments 0
You can use your book as the foundation to teach others your system for doing what you do. You could even develop your own certification program and recruit agents who deliver services under your brand, while they also promote your book and generate revenue for your business. For examples, check out the following: – Jay
By Stephanie Chandler on Mar 27, 2012 with Comments 1
When planning your book launch campaign, it’s important to consider your contacts– friends, family, peers, and associates—and how they can help you. I’ve met countless authors over the years who mention the many great contacts they have, but when the rubber hits the road and it’s time for book promotion, often times those contacts are
By Stephanie Chandler on Mar 21, 2012 with Comments 0
For a book to succeed, there are basic steps involved: Start with a great book (well-written, edited, visually appealing) Identify your target audience (beyond “everyone,” narrow the focus) Figure out how to reach your target audience (what marketing strategies will get their attention?) Show them that your book meets a need (understand their needs so
By Stephanie Chandler on Nov 03, 2011 with Comments 4
For new authors, there’s a special kind of joy you feel when you finish your manuscript, and then your book is finally published. You kick off a book launch, engage family, friends, and peers, and feel like you’re on top of the world. Yet after all the fun and initial book sales, the frenzy passes
By Stephanie Chandler on Oct 13, 2011 with Comments 2
Open any newspaper or magazine and notice how each article includes quotes and advice from experts. Most often, these quotes come from authors. Tune in to any talk radio show, The Today Show, or even your local news programs. Authors are constantly in the spotlight. In fact, media professionals from print, radio and television frequently
By Stephanie Chandler on Aug 10, 2011 with Comments 10
1. Start a Blog – Do not wait until the book is in print to start building your audience. Write about topics of interest to your target audience and update your blog at least twice each week. 2. Write a Marketing Plan – If you want to sell books, you need a plan that includes
By Stephanie Chandler on May 09, 2011 with Comments 3
Colette Baron-Reid’s new book The Map: Finding the Magic and Meaning in the Story of Your Life launched with Hay House Publishing last week and the online promotion is hands down the best one I’ve ever come across. Instead of a tired old “Amazon best-seller” campaign where a bunch of people send out emails and
By Stephanie Chandler on Mar 02, 2011 with Comments 2
As an author, your focus should always be about marketing your books. One simple way to do that is to make sure that your online profiles are up to date. Online profiles are available on websites where you are a member. For example, if you have a Yahoo or AOL e-mail account, you have a
By Stephanie Chandler on Feb 24, 2011 with Comments 6
I have always been a believer that authors should give their books away as much as possible. The goal is to get your books into as many readers’ hands as you can so that they tell their friends and talk about it online—which leads to more sales. Now that ebooks are starting to dominate the
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