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By Stephanie Chandler on Jun 12, 2013 with Comments 3
As an author, there will be many situations where you will need to contribute your bio for promotional purposes. Your bio is often needed on your website in the “About” page and the “Media/Press” page, the back cover of your book, the last page of your book, at the end of articles or blog posts
By Stephanie Chandler on Jun 03, 2013 with Comments 0
When you’re just getting started as a new author, whether you’re working on your first manuscript or your book is just being released, the world of book marketing can seem overwhelming. There are hundreds of paths that you can trek down with the goal of marketing your book, but it’s unlikely you’ll get very far
By Stephanie Chandler on May 19, 2013 with Comments 5
Recently I had the pleasure of attending a book launch party for Norm Schriever, a client and friend, in Sacramento. The event celebrated Norm’s second book, South of Normal: My Year in Paradise, which is an intense, funny, and touching memoir about the year he spent in Costa Rica after selling off all of his
By Stephanie Chandler on Feb 19, 2013 with Comments 2
I just returned from speaking at the San Francisco Writers Conference, one of my favorite events each year. And this year there was a clear theme among the aspiring authors I spoke with. Many were writing books in different genres, and they weren’t sure how to go about building an audience. One of the wonderful
By Stephanie Chandler on Jan 23, 2013 with Comments 1
At least half of the media interviews I’ve given over the years have come to me without any effort on my part. Why? Because I have positioned myself as an authority and have consistently promoted my work online. Many interviews have come from reporters who found my blog. When the recession was just starting, I
By Stephanie Chandler on Nov 21, 2012 with Comments 0
In Email Marketing for Authors Part 1, I covered the reasons why you should maintain an email newsletter for your readers. Following are the steps to get your email marketing campaigns set up and ensure your strategy is effective. Get the right tool. If you use your regular email account and try to send an
By Stephanie Chandler on Nov 20, 2012 with Comments 2
I give a lot of presentations to authors and when I mention that they should maintain an email marketing list, I usually hear a lot of grumbles from the audience. It sounds like another obligation and time commitment, and authors often roll their eyes at me. But the fact is that it doesn’t have to
By Stephanie Chandler on Oct 16, 2012 with Comments 2
Most nonfiction authors have a unique opportunity to demonstrate authority in their fields, and build an entire brand strategy that boosts book sales. Your book may also be an extension of your business, working in concert with your other marketing efforts to attract consulting clients, speaking engagements, corporate sponsors, and generate other opportunities. To get
By Stephanie Chandler on Oct 10, 2012 with Comments 1
This week Amazon announced a new website feature called Author Rank, where the top 100 “most popular” authors are featured, alongside their books. You can view the top authors overall, or view by genre. This data is updated hourly, based on recent cumulative sales for the author’s books. Authors can view their own ranking in
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