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By Stephanie Chandler on Mar 28, 2013 with Comments 2
Shipping books is not something authors typically think about until their book is about to be released, but this question comes up a lot so I thought I’d share some suggestions. First and most important, you should start with a sales page for your book on your website. The sales page should include: The book
By Stephanie Chandler on Dec 21, 2012 with Comments 3
In my previous post, How Authors Can Earn Real Money with Corporate Sponsors: Part 1, I discussed several ways you can earn money by working with corporations. While you may think that these corporate sponsorships are few and far between, I can assure you that they are easier to get than you might think. First,
By Stephanie Chandler on Dec 20, 2012 with Comments 1
One big benefit of being an author and cultivating an audience is that you can attract corporate sponsors. This essentially means that corporations will give you money to help them reach your audience. I have personally worked with over a dozen corporate sponsors in recent years and have earned well into the six figures from
By Stephanie Chandler on Dec 12, 2012 with Comments 32
Over the years many authors have asked me about how to get their books sold in local bookstores. As a former bookstore owner, I can tell you that this is probably easier than you think. Most local bookstores, especially the independents, are happy to support local authors. They may even have a special section dedicated
By Stephanie Chandler on Mar 13, 2012 with Comments 10
The biggest buzz in social media right now is all about Pinterest. This site allows users to create visual boards by “pinning” images on the screen. Pinterest is currently drawing record amounts of traffic, and has a high appeal with a female audience. Here’s how to get started and promote your books with Pinterest. Get
By Stephanie Chandler on Sep 13, 2011 with Comments 84
Recently a new author asked me how she should handle autographing her books. It took me back to when I had published my first book, remembering how awkward it felt to sign copies. I also thought about my first business—a bookstore—where we flipped through used books in search of autographs (the equivalent of a literary
By Stephanie Chandler on Feb 24, 2011 with Comments 6
I have always been a believer that authors should give their books away as much as possible. The goal is to get your books into as many readers’ hands as you can so that they tell their friends and talk about it online—which leads to more sales. Now that ebooks are starting to dominate the
By Stephanie Chandler on Jan 26, 2011 with Comments 4
Go directly to the source by reaching out to reporters who cover your topic. If you’re an author of a business book, you should target reporters who cover business, a cookbook author should contact food writers, and an author of a sports guide should contact sports reporters. See how this works? Don’t waste your time—or
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