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How to Host a Buzz-Worthy Book Launch Party

norm-schriever-book-launch

Recently I had the pleasure of attending a book launch party for Norm Schriever, a client and friend, in Sacramento. The event celebrated Norm’s second book, South of Normal: My Year in Paradise, which is an intense, funny, and touching memoir about the year he spent in Costa Rica after selling off all of his

Why You Should Love One-Star Book Reviews

Norm Schriever

Guest Blog Post by Norm Schriever Has your book ever received a one-star review?  Ouch, that hurts. It’s hard enough being an author these days without bad reviews to stunt our sales.  Already we’re shunned for being self-published authors, like it’s some sort of contagious venereal disease that you can get from water fountains, toilet

The 4 People Every Author Should Hire

4 People Every Author Should Hire

Professional Editor – If you’re self-publishing your book, and most people are these days, nothing is more important than having your book professionally edited. It’s fine to have it reviewed by a friend or relative, or by teachers and people with English degrees (I hear this a lot), but you still need a professional editor

Murray Clarke, Author of Natural Baby-Healthy Child

From allergies to autism, asthma, ear infections, colds, flus, and ADD/ADHD, Natural Baby—Healthy Child: Alternative Health Care Solutions is the ultimate guide in natural healing and remedies for your child. The last 40 years have shown a global epidemic rise in children suffering from poor health and chronic health conditions. Why? And what do you,

Peggie King, Author of Fit Food for Foodies

Hi, my name is Peggie and I’m a foodie. Over the years I’ve cooked and baked for the joy it brings me and now have begun to focus my experience into easy healthier alternatives to everyday meals. My new cookbook is now published! We’re just getting started but you can join me as we destroy

Author Success Story: How Jim Horan Turned a Self-Published Book into a Business Empire

Booked Up: How to Write, Publishing and Promote a Book to Grow Your Business

The following interview is an excerpt from Booked Up: How to Write, Publish, and Promote a Book to Grow Your Business by Stephanie Chandler. Name: Jim Horan Business Name: The One Page Business Plan Company Website: www.OnePageBusinessPlan.com Book Titles: The One Page Business Plan for the Creative Entrepreneur The One Page Business Plan for Non-Profit

Author Postpartum: What Happens After the Book Release Frenzy Fizzles

new book launch - author - book marketing

For new authors, there’s a special kind of joy you feel when you finish your manuscript, and then your book is finally published. You kick off a book launch, engage family, friends, and peers, and feel like you’re on top of the world. Yet after all the fun and initial book sales, the frenzy passes

How Authors Can Break in to Professional Speaking

How authors can break into professional speaking

Though it may be among people’s top fears—next to the fear of flying and ahead of the fear of death—public speaking has many advantages. As the featured speaker at an event, conference or meeting, you are perceived as the ultimate authority in the room. Speakers have a tremendous amount of influence with an audience, which

12 Tasks Every Author Should Tackle Before Publishing a Book

Author Marketing Tasks Before the Book is Published

1. Start a Blog – Do not wait until the book is in print to start building your audience. Write about topics of interest to your target audience and update your blog at least twice each week. 2. Write a Marketing Plan – If you want to sell books, you need a plan that includes

Information Products for Authors: How to Create and Profit from Ebooks, Workbooks, Teleseminars and More (Part 2)

information products for authors - ebooks, teleseminars, workbooks, reports

As you learned from Part 1 of this series, when it comes to creating information products – whether a free report that you give away for new subscribers to your mailing list or a revenue-generating product such as a special report or series of recordings – information products can have many advantages for authors. You