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By Stephanie Chandler on Dec 20, 2011 with Comments 0
The following interview is an excerpt from Booked Up: How to Write, Publish, and Promote a Book to Grow Your Business by Stephanie Chandler. Name: Jim Horan Business Name: The One Page Business Plan Company Website: www.OnePageBusinessPlan.com Book Titles: The One Page Business Plan for the Creative Entrepreneur The One Page Business Plan for Non-Profit
By Stephanie Chandler on Nov 03, 2011 with Comments 4
For new authors, there’s a special kind of joy you feel when you finish your manuscript, and then your book is finally published. You kick off a book launch, engage family, friends, and peers, and feel like you’re on top of the world. Yet after all the fun and initial book sales, the frenzy passes
By Stephanie Chandler on Sep 14, 2011 with Comments 11
Though it may be among people’s top fears—next to the fear of flying and ahead of the fear of death—public speaking has many advantages. As the featured speaker at an event, conference or meeting, you are perceived as the ultimate authority in the room. Speakers have a tremendous amount of influence with an audience, which
By Stephanie Chandler on Aug 10, 2011 with Comments 10
1. Start a Blog – Do not wait until the book is in print to start building your audience. Write about topics of interest to your target audience and update your blog at least twice each week. 2. Write a Marketing Plan – If you want to sell books, you need a plan that includes
By Stephanie Chandler on Jun 15, 2011 with Comments 0
As you learned from Part 1 of this series, when it comes to creating information products – whether a free report that you give away for new subscribers to your mailing list or a revenue-generating product such as a special report or series of recordings – information products can have many advantages for authors. You
By Stephanie Chandler on Jun 13, 2011 with Comments 2
As an author, when you create information products that compliment the subject matter of your books, you have an opportunity to sell those products to readers or use them for marketing purposes to attract new readers for your books, plus extra income. Information products can be offered in a variety of formats: Ebooks – Thanks
By Stephanie Chandler on Jun 08, 2011 with Comments 0
Book Title: Timeout : Strategies to FOCUS Your Small Business and Make it Thrive. Website URL: www.timeoutforbusiness.com Social Media Links: Linkedin, Twitter What is your book about? Small business ownership can be great and awful at the same time. And those of us who do this for a living know how inescapable this choice of
By Stephanie Chandler on Feb 10, 2011 with Comments 2
Authoring a book can bring added value to your business, especially when you take the time to uncover golden opportunities. Here are some simple ways to expand your reach, get more exposure, and increase revenues with books. 1. Create Bundles If you’re a speaker, you can sell books at the back of the room. But
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