If you’re just getting started in professional speaking, one of the most important
pieces of marketing collateral you will need is a speaker sheet. This is a simple document that can be given to those who would book you to speak at an event.
There are a variety of ways to create yours. Some speakers create a simple one-sheet, while others will use two or even more sheets. I tend to prefer simplicity so I use the one-sheet approach.
Here are elements to include on your speaker sheet:
- Brief bio about you and your experience. Note that this should position you as an authority in your field.
- Titles for your presentations. If you have room, provide a description for each.
- Testimonials from past engagements. If you don’t yet have these, not to worry. Simply update your sheet as you begin to collect them.
- A list of past clients, provided you have a list that will impress. If your list is short, leave this off and fill the space with more description about your presentations.
- Contact information. This may seem obvious, but you want to make it very easy for a prospect to reach you. Be sure to include phone number, e-mail address, website URL, and a mailing address.
For an example, you can download Stephanie Chandler’s Professional Speaker Sheet.
Also note that you should add your speaker sheet in PDF format as a link that can be viewed from your website. In fact, it should be added to the speaker page on your website. Watch for my next post on how to set up your speaker page!
Stephanie,
I’m looking forward to the next post about on how to set up the speaker page. The site seems to be a good resource for authors and speakers. Thanks.
Brandon
Wow… such great info on how to create the speaker sheet. I too am looking forward to your next post on speaking. This site is laid out wonderfully with great resources for those like myself who are either newly speakers or seasoned. Keep up the great work!! This site will be on regular visits.
Thank you for the feedback, Alicia!
Stephanie, I met you at the IBPA conference in San Francisco last winter and have been following you ever since. Your posting and blogs inspire me so much and I just want to say thank you! I am in the midst of publishing the second edition of my book and working to develop my website to support this project. Thank you for your motivation and support!
Hi Gerald, What a great message! Thanks very much for letting me know, and for your support. Best wishes with your book!