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Why I’m Giving Away Hundreds of Ebooks: Own Your Niche

This past weekend, my latest book–Own Your Niche–was honored as Best Business Book of the Year via the Global Ebook Awards–hooray! Free ebook give-awayIt all started when I began promoting the Global Ebook Awards via social media and my newsletter lists as a resource for authors, then it occurred to me that I should enter my new book too.

Well about a month ago, I received a phone call from Barbara Gaughen-Müller, publicist extraordinaire for the awards program. She had read my book and loved it and after discussing with Dan Poynter (founder of the Global Ebook Awards and the KING of self-publishing), she asked if I would be willing to donate 200 ebook copies of my ebook to the attendees at the awards banquet in Santa Barbara. I didn’t miss a beat before answering: Abso-freaking-lutely!

Own Your Niche by Stephanie Chandler
Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business by Stephanie Chandler

The thing about giving books away is that it’s an opportunity to raise awareness for your work and build buzz. The more readers you have, the more potential advocates you have who will go out and tell others about the book. This is great exposure for any author.

You can accomplish this with an Amazon KDP Select program, where you give your book away for free for 48 hours. However, I have elected NOT to participate in that program since Amazon forces you to cut off distribution to Nook, iPad, Smashwords, etc. and I don’t like that rule. (Honestly, I’ve never liked rules so it’s easy to snub this one.)

While some of you may feel that giving away ebooks takes money out of your pocket, consider the many ways it may actually put money IN your pocket. This week hundreds, if not thousands, of people will download my book–and the vast majority are people who wouldn’t have otherwise known about it or purchased it. Those readers will all now become familiar with my work, may return to buy my other books, may become clients at Authority Publishing, may write online reviews, and may tell their friends. That’s a gamble I’m willing to take.

So after enjoying a great evening at the awards event this past weekend, I decided to go a step further with the ebook give-away and offer it via my website for free for three days! From August 21 through 23, 2012, you can download a complimentary copy of the Own Your Niche ebook–no strings attached!

Grab Your Copy of Own Your Niche Here

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