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By Stephanie Chandler on Feb 04, 2013 with Comments 0
If you’re working on your first book, you will inevitably have to sit down and write the sales copy that appears on the back of your book (also known as “jacket” copy). For authors who haven’t had to do this before, it can feel like a bit of a challenge. You have a very limited
By Stephanie Chandler on Jan 07, 2013 with Comments 1
Studies show that as many as 80% of people want to write a book. I hear this goal all of the time from people I meet in the business world. Countless numbers of people over the years have proclaimed their desire to write a book, but only a small percentage will actually make their book
By Stephanie Chandler on Sep 25, 2012 with Comments 0
Who is my target audience? Too many authors write a book just for the sake of writing it, but forget to consider potential readers. Before you write a single paragraph, first determine who you want to read your book and why they would want to read it. Having a clearly defined audience will help you
By Stephanie Chandler on Jun 16, 2012 with Comments 1
There’s an old adage that says, “A book is the best business card you can hand out.” And it’s true. Authoring a book immediately makes you an authority on your topic as well as an expert in your field, and this gives you a leg up on your competition—if that competition has not authored a
By Stephanie Chandler on Jun 06, 2012 with Comments 7
I speak a lot about marketing online and the one recommendation I always make to ALL writers and most businesses is to start a blog. Adding a blog to your website is one of the most powerful marketing tools you can have, provided you take full advantage of its benefits. Here are some ways that
By Stephanie Chandler on Apr 18, 2012 with Comments 2
When writing a book, there are two potential places to include your author bio: the back cover of the book and the last page(s) of the book. Some authors choose one or the other, though I recommend taking advantage of both. The back cover bio is a chance to impress a potential reader, while the
By Stephanie Chandler on Feb 22, 2012 with Comments 0
IBPA’s 24th Annual Publishing University March 9-10, Sheraton Fisherman’s Wharf, San Francisco No matter what stage of publishing you’re in—an author-publisher, a beginning publisher, a more experienced publisher—IBPA Publishing University, in a new location on the west coast for 2012, brings you hands-on tools and techniques to succeed. Highlights: 20 breakout sessions including the hottest
By Stephanie Chandler on Feb 01, 2012 with Comments 14
I talk to so many aspiring authors and it concerns me that some think that their book will be the key to retirement or a ticket to financial freedom. I hate to deliver bad news, but the fact is that a very small percentage of authors actually make a living from a single book. Consider
By Stephanie Chandler on Jan 06, 2012 with Comments 0
The sales letter you can’t put down…the advertising copy that makes you want the product…the resume that prompts you to call the job candidate this second…all these are examples of exceptional business writing. While you certainly know good writing when you see it, can you write with the same pizzazz the professionals use to hold
By Stephanie Chandler on Dec 02, 2011 with Comments 1
Despite your best planning, at some point you’ll be under the gun to edit your own work quickly and effectively. For example, that meeting planner might call and say the board is deciding on a keynote speaker for the annual convention, and they need your proposal in the next fifteen minutes. Or your editor may
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