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By Stephanie Chandler on Mar 20, 2013 with Comments 4
Today I’m delivering a presentation on blogging for members of the Independent Book Publishers Association (IBPA). Whenever I give a new presentation, I upload the PowerPoint slides to Slideshare–which is a great social tool for sharing presentations. This free service also provides you with some simple HTML code so that you can embed a slide
By Stephanie Chandler on Mar 13, 2013 with Comments 2
Of all the social media networks, LinkedIn is the most business-oriented. The vast majority of LinkedIn users are involved in business of some kind, and therefore can make great connections for authors who want to sell books in bulk to companies, speak at events, or otherwise connect with influential business leaders. Following are some ways
By Stephanie Chandler on Mar 04, 2013 with Comments 6
If you’re still struggling to find your footing with social media and trying to decide whether it’s worth your time, I have news for you: Social media is IDEAL for authors. In fact, if the rest of the world wasn’t already using it too, I’d argue that social media was created specifically FOR authors. As
By Stephanie Chandler on Dec 30, 2012 with Comments 5
Recently someone on Twitter asked me who she should be following for book marketing advice. I figured I should put the list together here for all to locate! You’ll find a mixture here of book marketing experts, writing coaches, ghostwriters, and other publishing industry professionals–all with interesting advice to share. Book Marketing Experts on Twitter:
By Stephanie Chandler on Dec 05, 2012 with Comments 1
If you’ve been using your personal Facebook profile for business connections, you can eventually hit the point where Facebook won’t allow you to add more friends. The maximum number of connections allowed on Facebook—including friends and page Likes—is 5,000. This can be quite frustrating for those of us who are happy to accept new friends
By Stephanie Chandler on Dec 03, 2012 with Comments 0
It’s no secret that I am a big proponent of blogging for authors, business owners, and anyone who wants to establish authority online. When you contribute great content to your blog on a regular basis (ideally two or more times each week), your site becomes more relevant with Google. Google likes fresh content on a
By Stephanie Chandler on Nov 12, 2012 with Comments 3
Your profile photo on Facebook, Twitter, LinkedIn, and the other social media networks is more important than you might realize. Missing Photo – I just got through reviewing a slew of LinkedIn invitations, and it was surprising to see that a handful of them didn’t include profile photos. The reason we have profile photos in
By Stephanie Chandler on Oct 24, 2012 with Comments 0
Of all the social media networks, Twitter is my favorite. As an author, it allows me to locate and connect with my target audience. It’s also been a fantastic force for driving traffic to my website, generating sales, and attracting media interviews. If you’re an author and you still aren’t sure if Twitter is right
By Stephanie Chandler on Oct 02, 2012 with Comments 16
Recently LinkedIn introduced a new feature called Endorsements, where people in your network can acknowledge your skills, and you can return the favor. Endorsements appear at the bottom of your profile, alongside a list of your skills and expertise. Essentially this feature allows others to easily validate your experience, based on keywords you’ve specified in
By Stephanie Chandler on Sep 18, 2012 with Comments 2
One of the lesser known features offered by Facebook is the ability to convert your personal profile into a business page. Facebook has strict policies requiring personal profiles be used by people—not businesses—and has offered up an easy way to make the transition. Turning your profile into a page has some additional benefits and considerations.
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