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By Stephanie Chandler on May 02, 2012 with Comments 5
If you’re still trying to piece together the Twitter puzzle and figure out how to use it for book promotion, here are some effective strategies to make it easier and improve results! 1. Understand Your Audience – Success on Twitter, or with any marketing effort, starts with understanding your target audience. What are their interests?
By Stephanie Chandler on Apr 26, 2012 with Comments 1
I’ve heard many grumbles and complaints about how social media isn’t working as expected so I have assembled a list of the most common reasons you may not be getting the results you desire. Some minor changes to your strategy could make a big difference. 1. Lack of Focus – If you post everything from
By Stephanie Chandler on Apr 19, 2012 with Comments 4
Most social media “experts” will tell you that social media is about connecting and having a conversation with your audience. While that’s all well and good and partially true, the other big benefit of social media is that it’s a powerful way to drive traffic to your website. Here’s a simple formula that will boost
By Stephanie Chandler on Apr 02, 2012 with Comments 1
I’m an advocate of accepting 99.9% of connection requests in social media. This is how we meet new people, get introduced to their products and services, and how they get introduced to ours. Unfortunately, some people take advantage of this and view it as a license to send unsolicited email to their contacts. While I
By Stephanie Chandler on Mar 13, 2012 with Comments 9
The biggest buzz in social media right now is all about Pinterest. This site allows users to create visual boards by “pinning” images on the screen. Pinterest is currently drawing record amounts of traffic, and has a high appeal with a female audience. Here’s how to get started and promote your books with Pinterest. Get
By Stephanie Chandler on Jun 10, 2011 with Comments 3
Blogging A blog can be a creative outlet for a writer, not to mention a powerful promotion tool. Update it frequently (at least three times per week) and over time your traffic is bound to increase. To start yours, check out www.Typepad.com or www.Wordpress.org. Social Media Sites like LinkedIn.com, Facebook.com and Twitter.com are ripe for
By Stephanie Chandler on Apr 10, 2011 with Comments 2
Amazon makes it easy for authors to get additional exposure with their free Author Central service. This allows authors to create a custom profile that includes your bio and blog feed. You can also use this to modify the description for your book on Amazon. Some new features have been added recently so if you
By Stephanie Chandler on Mar 07, 2011 with Comments 1
For the casual user, social media is a way to connect with friends and family. For authors, social media provides a way to share compelling content to capture the attention of your target audience of readers. When you do this well, you can generate website traffic, new readers and even media attention. Facebook, Twitter and
By Stephanie Chandler on Feb 23, 2011 with Comments 8
Twitter was designed as a tool to share what you are up to and while you can tweet about what you’re having for lunch, it’s really not relevant (or interesting!). The goal for authors should be to engage your target audience by being entertaining, sharing useful information, or serving as a resource. Here are some
By Stephanie Chandler on Feb 03, 2011 with Comments 1
Make Your Website a Destination: Add video, provide a sample chapter from your book, offer an e-mail newsletter, and share plenty of interesting content. Not only will content entice readers, it can also improve site ranking with Google. Embrace Blogging: Commit to blogging two to three times per week (more is better) and over time
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