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By Stephanie Chandler on Nov 23, 2011 with Comments 5
In my previous post, I covered how to create a speaker one-sheet. Now let’s discuss how to create a speaker page for your website, which is essential if you want to break in to professional speaking. As an author myself, I never set out to be a speaker—it’s just something that sort of happened for
By Stephanie Chandler on Nov 21, 2011 with Comments 1
If you’re just getting started in professional speaking, one of the most important pieces of marketing collateral you will need is a speaker sheet. This is a simple document that can be given to those who would book you to speak at an event. There are a variety of ways to create yours. Some speakers
By Stephanie Chandler on Nov 08, 2011 with Comments 1
When I receive an inquiry from someone who wants to hire me as a speaker for their event, I go through a series of questions to make sure I understand the scope of the opportunity. This Speaker Intake Form helps me collect all of the data I need to move forward and meet expectations for
By Stephanie Chandler on Oct 11, 2011 with Comments 0
Want to speak with the CEO, head of Human Resources, a political leader or some other unreachable contact? Send a copy of your book along with a personal note. Odds are much better that your next call will go through. “This is Annie Author calling…” We’ve all heard of gimmicks in the sales world. One
By Stephanie Chandler on Oct 04, 2011 with Comments 12
New authors often ask me about book signing events. They want to know how to get them set up and what to do. My advice? Don’t waste your time. While it may sound exciting to sit at a table in Barnes and Noble and enjoy a line of customers eager to purchase your book, that’s
By Stephanie Chandler on Sep 21, 2011 with Comments 4
When you’re invited to speak at an event, you are usually offered a display table where you can sell your books (and if you aren’t offered one, be sure to ask!). Here is a checklist of items to bring along to ensure you’re prepared. Large rolling suitcase – This makes it easy to store and
By Stephanie Chandler on Sep 15, 2011 with Comments 1
In yesterday’s post, I covered how authors can break in to professional speaking. Here are some additional ideas and resources for getting started with speaking. Contact local chambers of commerce and service groups such as Rotary and Kiwanis. For trade associations, search online for <your city> plus “association,” “group,” or “organization.” Let peers and clients
By Stephanie Chandler on Sep 14, 2011 with Comments 11
Though it may be among people’s top fears—next to the fear of flying and ahead of the fear of death—public speaking has many advantages. As the featured speaker at an event, conference or meeting, you are perceived as the ultimate authority in the room. Speakers have a tremendous amount of influence with an audience, which
By Dawn Joseph on Jul 15, 2011 with Comments 1
Most speakers are successful because they have a gift for being able to connect with an audience. It would make sense then that they should be able to recreate that rapport in their book. Unfortunately, converting a keynote to a book isn’t that easy. Books are static; the only interaction exists between the printed words
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