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By Stephanie Chandler on Mar 20, 2013 with Comments 4
Today I’m delivering a presentation on blogging for members of the Independent Book Publishers Association (IBPA). Whenever I give a new presentation, I upload the PowerPoint slides to Slideshare–which is a great social tool for sharing presentations. This free service also provides you with some simple HTML code so that you can embed a slide
By Stephanie Chandler on Jan 27, 2013 with Comments 3
A blog carnival is a blog post that features a round-up of interesting blog posts from other websites. For example, a weight loss blog might feature a round-up of recent blog posts from various weight loss experts, personal trainers, and other industry blogs. The round-up (carnival) usually includes between 10 to 50 blog posts, including
By Stephanie Chandler on Jan 23, 2013 with Comments 1
At least half of the media interviews I’ve given over the years have come to me without any effort on my part. Why? Because I have positioned myself as an authority and have consistently promoted my work online. Many interviews have come from reporters who found my blog. When the recession was just starting, I
By Stephanie Chandler on Dec 03, 2012 with Comments 0
It’s no secret that I am a big proponent of blogging for authors, business owners, and anyone who wants to establish authority online. When you contribute great content to your blog on a regular basis (ideally two or more times each week), your site becomes more relevant with Google. Google likes fresh content on a
By Stephanie Chandler on Nov 21, 2012 with Comments 0
In Email Marketing for Authors Part 1, I covered the reasons why you should maintain an email newsletter for your readers. Following are the steps to get your email marketing campaigns set up and ensure your strategy is effective. Get the right tool. If you use your regular email account and try to send an
By Stephanie Chandler on Nov 20, 2012 with Comments 2
I give a lot of presentations to authors and when I mention that they should maintain an email marketing list, I usually hear a lot of grumbles from the audience. It sounds like another obligation and time commitment, and authors often roll their eyes at me. But the fact is that it doesn’t have to
By Stephanie Chandler on Sep 26, 2012 with Comments 7
If you’ve ever sent out a press release, you know that results can be disappointing. It’s more difficult than ever to get media attention through traditional methods. Following are some proven strategies to help you gain more media attention. 1. Create a Media Page – If you don’t yet have a media page on your
By Stephanie Chandler on Aug 08, 2012 with Comments 2
When developing a website to promote your book, you have two primary choices. You can launch a site for the book (booktitle.com) or for you as the author (authorname.com). This question comes up a lot and in the world of nonfiction books, my recommendation is almost always to develop an author website instead of a
By Stephanie Chandler on Jul 12, 2012 with Comments 2
This weekend I’ll be giving a presentation at the National Speakers Association annual conference in Indiana on how to Own Your Niche for authors. It’s all about building a solid online presence to attract your ideal target audience. Here’s a look at the slides, compliments of Slideshare.com! Own Your Niche for Authors: Promote Books and
By Stephanie Chandler on Jun 28, 2012 with Comments 0
In the first two posts in this series, I covered what you need to know before you pitch the media and how to build a list of media contacts. Here’s we’ll discuss the powerful opportunities available on the internet. While there are a lot of rules around how to pitch traditional media sources (newspapers, television,
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