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Authors: How to Handle Shipping for Your Books

Authors: How to Handle Shipping for Your Books

Shipping books is not something authors typically think about until their book is about to be released, but this question comes up a lot so I thought I’d share some suggestions. First and most important, you should start with a sales page for your book on your website. The sales page should include: The book

Authors: Why Your Books Are Listed for Sale in Amazon’s Used Booksellers Marketplace

Authors: Why Your Books Are Listed for Sale in Amazon’s Used Booksellers Marketplace

Authors often ask me why their books appear on Amazon under the Used Books category, especially if their book has only recently been released. Not to worry! There are legitimate reasons for this. Most books are distributed through Ingram, the world’s largest supplier of books to bookstores. When new titles are released and available through

Authors: How to Handle Marketing When You Write for Multiple Genres

Authors: How to Handle Marketing When You Write for Multiple Genres

I just returned from speaking at the San Francisco Writers Conference, one of my favorite events each year. And this year there was a clear theme among the aspiring authors I spoke with. Many were writing books in different genres, and they weren’t sure how to go about building an audience. One of the wonderful

The 4 People Every Author Should Hire

4 People Every Author Should Hire

Professional Editor – If you’re self-publishing your book, and most people are these days, nothing is more important than having your book professionally edited. It’s fine to have it reviewed by a friend or relative, or by teachers and people with English degrees (I hear this a lot), but you still need a professional editor

When Should You Start Calling Yourself an Author?

when to call yourself an author

I remember back in 2005 when my first manuscript was in progress. I attended a writer’s conference and felt like I was able to immerse myself in the craft of writing and promoting books. I left that event with the thought that I could officially start calling myself a writer. Once my first book was

How Authors Can Earn Real Money with Corporate Sponsors: Part 2

How Authors Can Earn Real Money with Corporate Sponsors

In my previous post, How Authors Can Earn Real Money with Corporate Sponsors: Part 1, I discussed several ways you can earn money by working with corporations. While you may think that these corporate sponsorships are few and far between, I can assure you that they are easier to get than you might think. First,

Barnes and Noble Pulls Amazon Books from Shelves

Barnes and Noble Pulls Amazon Books from Shelves

There have been rampant rumors in the publishing industry in recent months about Barnes and Noble and its policies to not stock books by Amazon authors. Amazon owns several imprints so presumably this ban on their books by the largest brick and mortar bookseller includes books published under the following Amazon imprints: Createspace, AmazonEncore, Amazon

Key Questions to Answer Before You Write Your Next Book

Key Questions to Answer Before You Write Your Next Book

Who is my target audience? Too many authors write a book just for the sake of writing it, but forget to consider potential readers. Before you write a single paragraph, first determine who you want to read your book and why they would want to read it. Having a clearly defined audience will help you

Publishing FAQ: Do I really need to print my book or can I publish it as an ebook only?

There is no denying that ebook readership is on the rise and it’s ridiculously fast and easy to get an ebook published, which leaves many new authors wondering if they need to bother with publishing their books in print. While there are certainly some ebook publishing success stories (Amanda Hocking comes to mind), they are

Traditional Publishing Myth: The Publisher Provides Lots of Marketing Support

Traditional Publishing Myth: The Publisher Provides Lots of Marketing Support

Many new authors expect that a traditional publisher is going to promote the heck out of their books. Unfortunately, this is rarely the case. Most publishers have thin marketing budgets and the majority of their marketing spend is allocated to celebrity authors. New authors are forced to prove themselves by promoting books on their own.