The thing about time is that we have to consider it in terms of priorities. And I think that if you knew
how effective it can be to build an audience with a blog and social media engagement, it would be higher on your priority list.
Believe me, I get that none of us has enough time in a day. I’m an author, speaker, business owner, mom, wife, sister, friend–it’s a lot to juggle. But I’ve seen first hand how social media and blogging has had an impact my career.
Collectively my blog, books and social media presence, have brought me new clients, corporate spokesperson opportunities, media interviews, a column that I write for the
Forbes blog, and much more.
I can’t tell you that you’ll see results overnight from these efforts. It takes time to build an audience and begin generating a lot of website traffic. But if you commit to consistent effort, update your blog several times each week and engage in social media, over time you can begin to see some pretty fantastic results.
Also, blogging and social media don’t necessarily require a huge time commitment. I spend less than 30 minutes per day managing my social networks. If you can carve out a couple of hours per week to develop blog content, pre-schedule it to publish, and the pre-schedule sharing details on your social networks, all you will really need to do the rest of the week is monitor activity and engage with your growing audience!
And then you’ll realize that perhaps you’re wasting time that can be re-prioritized. Are those business networking events and coffee dates really worth your time? Are you doing administrative work that you could outsource elsewhere? Could you skip your evening t.v. shows and spend a couple of hours writing blog posts? Try it for 90 days. I bet you’ll be glad you did!