For years I’ve been saying that internet radio shows are an under-utilized opportunity for authors. 
Though these programs typically have a smaller listenership than traditional talk radio, there are still many benefits:
- Internet shows usually have a niche topic or theme, reaching the right target audience for your book
- Guests are featured from 15 minutes to a full hour, which is far greater than the six to eight minutes you get on traditional talk radio
- Internet show listeners are often sitting at a desk ready to make a purchase. Traditional radio listeners are usually in their cars and won’t remember to make a purchase later.
- Internet shows promote your appearance online to their networks, and then archive interviews online and on iTunes for long-lasting exposure.
So here I am, in the midst of the launch of my own new book: Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. My assistant has been sending out radio pitches for less than two weeks, and the invitations to be a guest on various shows have been coming in steadily. Yesterday alone I gave three interviews and watched my Amazon rank improve throughout the day.
One of the hosts booked me at the last minute and then thanked me for sending him a pitch. He said that he needs guests weekly and he’s surprised that more authors don’t reach out to him.
Did you get that? These shows NEED guests and want you to pitch to them!
You can start by researching programs on WSRadio, BlogTalkRadio, and AllTalkRadio. Here’s a previous post I wrote on how to pitch yourself to radio show programs, including a sample pitch.
And if you really want to accelerate your results, we sell lists of internet radio shows and podcasts here. You can save 50% off your purchase with this discount code: SAVE50
Good luck!
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Great article Stephanie, I’m working on my next new book and will utilize these points. Thanks for the tips!
Thanks Stephanie,
I’m an Aussie working with a US author who has written a book identifying the ingredients for a long lasting and satisfying marriage. It is out of his usual genre (which is fiction) so he needs to create something of a different profile for this book. Using internet radio and article distribution are two methods you have identified which we will use.
I must say you are a top tweeter….full of useful stuff
cheers
Ben
Thanks for the compliment, Ben! So glad you found this helpful. That sounds like an interesting book, too. Good luck!
This is obviously an untapped marketing tool, that everyone can use, especially musicians want to publicize concerts, CD’s, (their own books of course ) interesting blogs & newsletters, youtube videos etc. It’s all up to your imagination.
As a songwriter, performer & entertainer, this will definitely be part my future marketing plans.
Looks like a good way to promote your book for those who talk GOOD, but what if the author is far away from being a great speaker?
Then you will need to find alternative promotion methods, like writing for publications. I’d also suggest that you invest in some speaker training or join a Toastmasters group. This is a powerful skill for authors to have. Best of luck!