I hate brochures. They’re usually uninspiring and go straight to the recycle bin. Though in the early years of running a business I left countless brochures behind, I eventually learned a better way.
We all want information–make it interesting and we’ll pay attention. Make it really compelling, and we might even keep it around for awhile! So instead of brochures, I hand out over-sized postcards with handy tips on the front, and business details on the back. This latest iteration is based on a handout I give when speaking.
And here’s the back side:
Now isn’t that more interesting than a brochure?!