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How to Promote Your Business Without a Boring Brochure

I hate brochures. They’re usually uninspiring and go straight to the recycle bin. Though in the early years of running a business I left countless brochures behind, I eventually learned a better way.

We all want information–make it interesting and we’ll pay attention. Make it really compelling, and we might even keep it around for awhile! So instead of brochures, I hand out over-sized postcards with handy tips on the front, and business details on the back. This latest iteration is based on a handout I give when speaking.

And here’s the back side:

Now isn’t that more interesting than a brochure?!

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