I hate brochures. They’re usually uninspiring and go straight to the recycle bin. Though in the early years of running a business I left countless brochures behind, I eventually learned a better way.
We all want information–make it interesting and we’ll pay attention. Make it really compelling, and we might even keep it around for awhile! So instead of brochures, I hand out over-sized postcards with handy tips on the front, and business details on the back. This latest iteration is based on a handout I give when speaking.
And here’s the back side:
Now isn’t that more interesting than a brochure?!
Related posts:
- How Authors Can Break in to Professional Speaking Though it may be among people’s top fears—next to the fear of flying and ahead...
- 10 Ways to Promote Nonfiction Books Online 1. LAUNCH AND OPTIMIZE YOUR WEBSITE: No matter where you are in the process, a...
- How to Leverage Podcasts, Internet Radio Shows and Teleseminars to Promote Your Books As an author, one of my favorite book promotion strategies is to serve as a...
- How to Leverage Your Contacts to Help You Promote Your Book When planning your book launch campaign, it’s important to consider your contacts– friends, family, peers,...
Comments Rule! 5 Reasons to Leave a Comment on This Post