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How to Give Away Copies of Your Kindle Ebook on Amazon, and Why it’s a Good Idea

Amazon has a handy featured called “Give as a Gift” which you can use to send someone a Kindle book via email. For authors, this can be how to give away kindle ebooksquite handy for book promotion purposes. If you can drive more sales to your Kindle edition by getting others to give it as a gift, the rank for your book’s sales page will improve and will ultimately lead to more visibility on Amazon, thus increasing your overall sales.

For example, let’s say you agree to speak at an event or conference and then ask the event host if they would be willing to give attendees a copy of your book in Kindle format. They agree to give a copy to all 100 attendees. The host would then go to Amazon and use the Give as a Gift feature, which will allow them to email a redemption code to each attendee, one at a time. Their attendees get a bonus, while you gain new readers, increase your sales, and improve your overall sales rank on Amazon!

Yep, it really is that simple. And we are using this feature to give away bonus books to the first 50 who register for the Nonfiction Writers Conference! Check it out here!

13 Responses to How to Give Away Copies of Your Kindle Ebook on Amazon, and Why it’s a Good Idea

  1. Hello. I have a gravitation of people & businesses who’ve signed up to purchase my book(s). This is a great idea if one doesn’t have fans on the edge of their seats, literally, to buy ones book(s).

  2. I hadn’t seen this button on Amazon yet; thanks, Stephanie!

    What I’d love to see is “You’re the author; gift this to someone without having to pay for it first.”

    Of course, the first abuse of that would be to sell digital copies from our own websites and use Amazon’s network to fulfill the orders. Oops. Guess that’s not gonna happen.

    How do you give multiple copies at once? It’s not obvious from the tool.

    • Hi Joel, It would be nice if we could gift copies of our own Kindle books via Amazon, but you’re right–Amazon wouldn’t like the abuse of that and quite frankly, they have no incentive to offer that service to authors. However, you can do that with Smashwords by creating a 100% off discount code. And unfortunately there is no bulk gift option (that I know of). If you need to gift multiple copies, you have to go through the process one at a time. I’ve been doing that for people who register for NFWC and it’s not as painful as it sounds! Just a minute or two per purchase if your credit card info is already on file.

  3. Lina Tyuliep says:

    Does it cost anything the author to gift her Kindle book to the others? If yes, how much? Can authors also gift their paper books distributed on and published by

    • Hi Lina, Good question! Yes, you still have to pay the retail price to gift a book. I don’t believe there is a way to gift your Kindle book without paying for it through Amazon, but you can do this if you distribute your book through Smashwords. You can create a discount code for 100% off and then provide that to readers. Hope that helps!

      • Meredith says:

        Hi Stephanie! Thanks for the article! In order to gift paperback books through Amazon, do you suggest using the discount codes available through seller central? I have been unable to gift my paperback books to readers this way (the codes when entered at checkout display as “invalid”) and I thought perhaps that discount codes wouldn’t work with books. Thanks for your help!

  4. Dave says:

    Great if you live in the States. doesn’t allow this important service (in fact there are an amazing number of differences between the .com and offerings).

  5. Pingback: 3 Tips for Success in E-Book Marketing » eHow TO...

  6. Andre LaBouyer says:

    I observe an author pays the retail in order to gift a Kindle book. If you do a “Kindle Book Giveaway Promotion,” does the author pay any costs (pretty obvious question in light of the fact that no significant production costs are involved).

  7. Interesting thoughts on book give aways as a marketing strategy.. In October 2014 I offered my then recently published book, “Clouds In The Wind” on a 5 day give away promotion.. During those 5 days there were 9,822 downloads off Amazon. Since reverting the price to it’s regular $3.99 and continuing with the same volume of awareness posts across a whole range of social media, I think I have sold less than a one hundredth of that number. But it’s always difficult to tell because on downloads that generate a monetary transaction Amazon apply a different set of reporting rules.

  8. D.L. Orton says:

    Great intro on Amazon Giveaways, although for me, the “Set up a giveaway” button disappears during KDP Select free promos…

    I’ve been running quite a few ebook giveaways and have some data (and gotchas) for the items mentioned above. You can read more at my blog post:


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