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Why You Should Love One-Star Book Reviews

Why You Should Love One-Star Book Reviews

Guest Blog Post by Norm Schriever Has your book ever received a one-star review?  Ouch, that hurts. It’s hard enough being an author these days without bad reviews to stunt our sales.  Already we’re shunned for being self-published authors, like it’s some sort of contagious venereal disease that you can get from water fountains, toilet

Social Media for Authors: 12 Ways to Leverage LinkedIn for Book Promotion

Social Media for Authors: 12 Ways to Leverage LinkedIn for Book Promotion

Of all the social media networks, LinkedIn is the most business-oriented. The vast majority of LinkedIn users are involved in business of some kind, and therefore can make great connections for authors who want to sell books in bulk to companies, speak at events, or otherwise connect with influential business leaders. Following are some ways

Social Media for Authors: How to Get Great Results with a Minimal Time Commitment

Social Media for Authors: How to Get Great Results with a Minimal Time Commitment

If you’re still struggling to find your footing with social media and trying to decide whether it’s worth your time, I have news for you: Social media is IDEAL for authors. In fact, if the rest of the world wasn’t already using it too, I’d argue that social media was created specifically FOR authors. As

Authors: Why Your Books Are Listed for Sale in Amazon’s Used Booksellers Marketplace

Authors: Why Your Books Are Listed for Sale in Amazon’s Used Booksellers Marketplace

Authors often ask me why their books appear on Amazon under the Used Books category, especially if their book has only recently been released. Not to worry! There are legitimate reasons for this. Most books are distributed through Ingram, the world’s largest supplier of books to bookstores. When new titles are released and available through

Authors: How to Handle Marketing When You Write for Multiple Genres

Authors: How to Handle Marketing When You Write for Multiple Genres

I just returned from speaking at the San Francisco Writers Conference, one of my favorite events each year. And this year there was a clear theme among the aspiring authors I spoke with. Many were writing books in different genres, and they weren’t sure how to go about building an audience. One of the wonderful

How to Give Away Copies of Your Kindle Ebook on Amazon, and Why it’s a Good Idea

How to Give Away Copies of Your Kindle Ebook on Amazon, and Why it’s a Good Idea

Amazon has a handy featured called “Give as a Gift” which you can use to send someone a Kindle book via email. For authors, this can be quite handy for book promotion purposes. If you can drive more sales to your Kindle edition by getting others to give it as a gift, the rank for

How to Write Sales Copy for the Back of Your Nonfiction Book

How to Write Sales Copy for the Back of Your Nonfiction Book

If you’re working on your first book, you will inevitably have to sit down and write the sales copy that appears on the back of your book (also known as “jacket” copy). For authors who haven’t had to do this before, it can feel like a bit of a challenge. You have a very limited

How Authors Can Participate in Blog Carnivals

How Authors Can Participate in Blog Carnivals

A blog carnival is a blog post that features a round-up of interesting blog posts from other websites. For example, a weight loss blog might feature a round-up of recent blog posts from various weight loss experts, personal trainers, and other industry blogs. The round-up (carnival) usually includes between 10 to 50 blog posts, including

How Authors Can Get Found by Media Professionals

How Authors Can Get Found by Media Professionals

At least half of the media interviews I’ve given over the years have come to me without any effort on my part. Why? Because I have positioned myself as an authority and have consistently promoted my work online. Many interviews have come from reporters who found my blog. When the recession was just starting, I

The 4 People Every Author Should Hire

The 4 People Every Author Should Hire

Professional Editor – If you’re self-publishing your book, and most people are these days, nothing is more important than having your book professionally edited. It’s fine to have it reviewed by a friend or relative, or by teachers and people with English degrees (I hear this a lot), but you still need a professional editor