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3 Things Corporate Sponsors Want from Authors

3 Things Corporate Sponsors Want from Authors

While you may think that these corporate sponsorships are few and far between, I can assure you that they are easier to get than you might think. Corporations aren’t looking for a bargain. First, you should know that big companies have equally big budgets. On average they allocate 10% to 15% of profits toward marketing

10 Reasons to Consider Adding a Workbook to Your Product List

10 Reasons to Consider Adding a Workbook to Your Product List

10 Reasons to Consider Adding a Workbook to Your Product List 1. Workbooks are a natural up-sell to a nonfiction book. 2. Readers will appreciate having an interactive experience with your content. 3. Workbooks have a higher perceived value. Typical prices range from $20 to $35. 4. You can bundle a workbook with your book to increase

Designate Files for Clips and Victories

Designate Files for Clips and Victories

As you step up the efforts to market your books, it’s a good idea to track your progress beyond sales numbers. There will be many other causes for celebration: when you land a media interview, when you’re invited to speak at a big industry event, when you write an article for a trade publication, or

Build Your Brand as an Authority in Your Field

Build Your Brand as an Authority in Your Field

Most nonfiction authors have a unique opportunity to establish themselves as authorities in their fields. So if you’ve authored a book on leadership for government employees, your goal should be to get known in that field and with that target audience. When a government conference is coming up, you want to be an obvious choice

Hire Help

Hire Help

Hire Help There are many things you can do to run your author business on a shoestring, though there are some investments you can’t afford to skip. Professional Editor – Nothing is more important than having your book professionally edited. It’s fine to have it reviewed by a friend or relative, or by teachers and

Set a Marketing Budget

Set a Marketing Budget

Most big companies dedicate 10% to 15% of their annual revenues to marketing. As an author—and a business owner—a marketing budget is essential. You’ll find many tactics throughout this book that won’t cost you a penny beyond your personal time (which, by the way, you should also put a price on). But if you’re serious

Search Engine Optimization Basics

Search Engine Optimization Basics

This is an excerpt from The Nonfiction Book Marketing Plan: Online and Offline Tactics to Build Your Audience and Sell More Books by Stephanie Chandler. Get a copy on Amazon here. Search Engine Optimization (SEO) is what you do to improve your website’s organic ranking with the search engines (Google, Yahoo, Bing, etc.). Since around

Important Questions to Consider When Building Your Marketing Plan

Important Questions to Consider When Building Your Marketing Plan

As you go through the process of building your marketing plan, take time to answer the following questions. You may need to revisit these several times as you read this book. These questions are included in the Book Marketing Action Plan document, which you can download here: http://nonfictionauthorsassociation.com/book-downloads/. Who is my ideal target audience? (Age,

The New Publishing Platform on LinkedIn: Why You Should Care and How to Contribute

The New Publishing Platform on LinkedIn: Why You Should Care and How to Contribute

Recently I was invited to contribute to the new publishing platform on LinkedIn, which essentially works like a large business blogging community. If you haven’t seen it yet, you can view posts there by signing in to LinkedIn, then going to the menu option Interests > Pulse. Here you will see content generated by industry

Launch a Killer Website

Launch a Killer Website

This is an excerpt from The Nonfiction Book Marketing Plan: Online and Offline Tactics to Build Your Audience and Sell More Books by Stephanie Chandler. Get a copy on Amazon here. …launch an industry site. This is an approach I took in 2004 with my first book, The Business Startup Checklist and Planning Guide. I