Book Marketing for Nonfiction Authors Blog

IBPA’s 24th Annual Publishing University March 9-10, Sheraton Fisherman’s Wharf, San Francisco No matter what stage of publishing you’re in—an author-publisher, a beginning publisher, a more experienced publisher—IBPA Publishing University, in a new location on the west coast for 2012, brings you hands-on tools and techniques to succeed. Highlights: 20 breakout sessions including the hottest

I just returned from speaking at the San Francisco Writer’s Conference for the fourth year in a row, and speaking there is a highlight for me each year. I was an attendee at that event seven years ago and it changed the course of my career in some pretty remarkable ways. When I showed up

I’m in the midst of the release frenzy for my newest book, Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. I’ve been doing all the usual stuff—blogging about it, tweeting, sharing with friends, and conducting interviews. But last week a friend sent me an email

When I speak to an author who is preparing to publish, one of the first questions I ask is, “Who is your target audience?” When the answer is “everyone,” I get a little worried. “Everyone” is not a target audience for anything, anywhere. There are a lot of milk drinkers out there, but that doesn’t

For years I’ve been saying that internet radio shows are an under-utilized opportunity for authors. Though these programs typically have a smaller listenership than traditional talk radio, there are still many benefits: Internet shows usually have a niche topic or theme, reaching the right target audience for your book Guests are featured from 15 minutes

I talk to so many aspiring authors and it concerns me that some think that their book will be the key to retirement or a ticket to financial freedom. I hate to deliver bad news, but the fact is that a very small percentage of authors actually make a living from a single book. Consider

You’re invited to a special Twitter chat event on 1/31/12: How to Drive Buyers for Your Book, In Droves! This event is hosted by Anita Campbell’s team at Small Biz Trends. I will be one of the guest contributors along with John Locke, author of “How I Sold a Million eBooks on Amazon in 5

Amazon recently announced its KDP Select program, which invites publishers and authors to make their Kindle books available via Amazon’s lending program. Amazon users who participate in the book lending program (via Amazon’s Prime service, an annual subscription program), will have an “exclusive” list of titles to choose from–all at no additional cost to the

The smart folks at Small Biz Trends are hosting their fourth annual Small Business Book Awards contest. Nominations will be accepted until January 31, and this event is for books published last year. Whether you win the contest or not, this is a great chance to get some exposure for your business book! Details for

I read a lot of manuscripts and reports so figuring out how to view them on my Kindle was a life-saver! Amazon allows you to email documents including Word docs, HTML files, and Jpgs to your Kindle and convert them for easy reading. Note that PDFs aren’t guaranteed to convert properly, though they have always