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Search Engine Optimization Basics

Search Engine Optimization Basics

This is an excerpt from The Nonfiction Book Marketing Plan: Online and Offline Tactics to Build Your Audience and Sell More Books by Stephanie Chandler. Get a copy on Amazon here. Search Engine Optimization (SEO) is what you do to improve your website’s organic ranking with the search engines (Google, Yahoo, Bing, etc.). Since around

Important Questions to Consider When Building Your Marketing Plan

Important Questions to Consider When Building Your Marketing Plan

As you go through the process of building your marketing plan, take time to answer the following questions. You may need to revisit these several times as you read this book. These questions are included in the Book Marketing Action Plan document, which you can download here: http://nonfictionauthorsassociation.com/book-downloads/. Who is my ideal target audience? (Age,

The New Publishing Platform on LinkedIn: Why You Should Care and How to Contribute

The New Publishing Platform on LinkedIn: Why You Should Care and How to Contribute

Recently I was invited to contribute to the new publishing platform on LinkedIn, which essentially works like a large business blogging community. If you haven’t seen it yet, you can view posts there by signing in to LinkedIn, then going to the menu option Interests > Pulse. Here you will see content generated by industry

Launch a Killer Website

Launch a Killer Website

This is an excerpt from The Nonfiction Book Marketing Plan: Online and Offline Tactics to Build Your Audience and Sell More Books by Stephanie Chandler. Get a copy on Amazon here. …launch an industry site. This is an approach I took in 2004 with my first book, The Business Startup Checklist and Planning Guide. I

Authors, Write for Websites

Authors, Write for Websites

This is an excerpt from The Nonfiction Book Marketing Plan: Online and Offline Tactics to Build Your Audience and Sell More Books by Stephanie Chandler. Get a copy on Amazon here. Promoting with articles has long been one of my favorite book marketing strategies, though the rules have changed over the years due to changes

Photos and Videos on Your Website

Photos and Videos on Your Website

This is an excerpt from The Nonfiction Book Marketing Plan: Online and Offline Tactics to Build Your Audience and Sell More Books by Stephanie Chandler. Get a copy on Amazon here. Each photo or video that you add to your site not only adds appeal for the site visitor, but it can assist in your

Using Keywords to Help People Find Your Book Online

Using Keywords to Help People Find Your Book Online

      This is an excerpt from The Nonfiction Book Marketing Plan: Online and Offline Tactics to Build Your Audience and Sell More Books by Stephanie Chandler. Get a copy on Amazon here. Ultimately, you will get the best results if you develop a keyword map for your entire site. Each and every page

Book Awards Programs

Book Awards Programs

This is an excerpt from The Nonfiction Book Marketing Plan: Online and Offline Tactics to Build Your Audience and Sell More Books by Stephanie Chandler. Get a copy on Amazon here.  There are a good number of book awards programs out there where authors can compete to win an award. Most awards programs charge a fee ranging from

Authors – Define Your Goals

Authors – Define Your Goals

This is an excerpt from The Nonfiction Book Marketing Plan: Online and Offline Tactics to Build Your Audience and Sell More Books by Stephanie Chandler. Get a copy on Amazon here.  Before you begin to think about marketing plans for your book, you need to first be clear about your goals. For some authors, the only thing that

YouTube Video Marketing

YouTube Video Marketing

This is an excerpt from The Nonfiction Book Marketing Plan: Online and Offline Tactics to Build Your Audience and Sell More Books by Stephanie Chandler. Get a copy on Amazon here. There are plenty of benefits to marketing with video. YouTube is currently the second most searched website next to Google, and because it’s owned by Google, YouTube