Book Marketing for Nonfiction Authors Blog

This is a continuation from yesterday’s blog post on why it’s so hard to sell books and what you can do about it… Freebies – There is a growing trend of book give-aways happening online, particularly with Kindle ebooks, due to Amazon’s KDP Select program. Amazon requires participants to give Amazon exclusive rights to ebook

The hardest part of my job is watching our author-clients struggle and get frustrated with their book marketing efforts. When you put your heart and soul into writing and publishing a book, it’s normal to want the world to read it and to having high expectations of the outcome. But the fact is that it’s

For years I have kept a bio sheet handy on my desktop so I can easily copy and paste my bio into online profiles, responses to media inquiries, articles I’ve written, and other places where a bio is necessary. It includes several versions of my bio—short, medium, and long—to fit various requirements. Having this simple

If you’re still trying to piece together the Twitter puzzle and figure out how to use it for book promotion, here are some effective strategies to make it easier and improve results! 1. Understand Your Audience – Success on Twitter, or with any marketing effort, starts with understanding your target audience. What are their interests?

I’ve heard many grumbles and complaints about how social media isn’t working as expected so I have assembled a list of the most common reasons you may not be getting the results you desire. Some minor changes to your strategy could make a big difference. 1. Lack of Focus – If you post everything from

Over the years I’ve noticed a trend with new authors. Some get a little anxious when the publishing process is nearing completion. Emotions run high and there’s a level of anxiety that follows over the anticipation of finally seeing your work in print. This is totally normal and expected because when you publish a book,

You can use your book as the foundation to teach others your system for doing what you do. You could even develop your own certification program and recruit agents who deliver services under your brand, while they also promote your book and generate revenue for your business. For examples, check out the following: – Jay

Most social media “experts” will tell you that social media is about connecting and having a conversation with your audience. While that’s all well and good and partially true, the other big benefit of social media is that it’s a powerful way to drive traffic to your website. Here’s a simple formula that will boost

When writing a book, there are two potential places to include your author bio: the back cover of the book and the last page(s) of the book. Some authors choose one or the other, though I recommend taking advantage of both. The back cover bio is a chance to impress a potential reader, while the

In part one of this series, I covered how to write a query letter—which is the first step in beginning the journey to traditional publishing. The next step is to reach out to literary agents and editors. Why You Need a Literary Agent A good literary agent brings many advantages. Most have contacts at top