By Stephanie
Chandler
As an author, one
of my favorite book promotion strategies is to serve as a guest on
online podcasts, teleseminars and Internet radio shows. Though I
have done my share of traditional radio interviews, online
interviews have many advantages:
-The show host will
promote you to their networks prior to the show. Many promote
interview announcements on numerous sites across the Internet.
-The shows are
often archived online for years giving you ongoing promotion value.
-Many are now
posting their shows on iTunes.
-You get far more
time online. A traditional radio show might have you on for 5 to 15
minutes. An online show will often make you the primary guest for a
full hour.
-Because many
online listeners are sitting at a computer, they are more likely to
visit your website or purchase your book right away. Listeners in a
car have to jot down your information and remember it later.
-Online show hosts
are always in need of guests so the opportunities are abundant.
To become a guest
on an online teleseminar, podcast or internet radio program, start
by putting together a brief pitch. Mention your credentials (I am an
author/expert/consultant/speaker/etc.) and one to three suggested
topics that you can cover. Highlight a few benefits of your
discussion in a bulleted list and then send it to hosts and ask if
they would be interested in having you as a guest.
Tips for
locating interview opportunities:
-Search the
Internet for keywords related your target audience plus “teleseminar,”
“radio,” or “podcast.”
-Check sites like
www.BlogTalkRadio.com,
www.wsradio.com and
www.airamerica.com to find relevant programs.
-Search podcasts
on iTunes and visit the host’s website.
-Search for events
on online directories to find shows that would be a good fit for
you. Some directories to check are
www.EventBrite.com,
www.PlanetTeleclass.com and
www.SeminarAnnouncer.com.
-Always be on the
lookout for opportunities. And remember that if you’re building an
online platform as an expert, eventually these opportunities will
start to find you!
Once you are
invited to be a guest, provide the host with a media sheet. This
should include a brief bio about you, your professional photo, an
image of your book, and contact information. Most importantly,
include a list of ten to twelve sample questions for the host. Most
media professionals love these and may interview you directly from
your list. Whether they use your questions or not, they will
appreciate your professionalism.
Lastly, be sure to
thank the host after every interview. Take the time to send a
personal note. This is a great way to not only show your gratitude,
but to be remembered and invited back in the future.
About the Author:
Stephanie Chandler is an author of several business and marketing
books including “The Author’s Guide to Building an Online Platform”
and “From Entrepreneur to Infopreneur.” She is also founder and CEO
of
AuthorityPublishing.com, which provides custom book publishing
and author marketing services for business, self-help and other
non-fiction books. A frequent speaker at business events and on the
radio, she has been featured in Entrepreneur Magazine, BusinessWeek,
Inc.com and many other media outlets. For hundreds of resources for
entrepreneurs, authors and speakers visit
http://BusinessInfoGuide.com. For author and speaker details,
visit
http://StephanieChandler.com.
*You are welcome to reprint this
article provided the author bio is included.
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