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By Stephanie Chandler on Nov 21, 2012 with Comments 0
In Email Marketing for Authors Part 1, I covered the reasons why you should maintain an email newsletter for your readers. Following are the steps to get your email marketing campaigns set up and ensure your strategy is effective. Get the right tool. If you use your regular email account and try to send an
By Stephanie Chandler on Nov 20, 2012 with Comments 2
I give a lot of presentations to authors and when I mention that they should maintain an email marketing list, I usually hear a lot of grumbles from the audience. It sounds like another obligation and time commitment, and authors often roll their eyes at me. But the fact is that it doesn’t have to
By Stephanie Chandler on Nov 12, 2012 with Comments 3
Your profile photo on Facebook, Twitter, LinkedIn, and the other social media networks is more important than you might realize. Missing Photo – I just got through reviewing a slew of LinkedIn invitations, and it was surprising to see that a handful of them didn’t include profile photos. The reason we have profile photos in
By Stephanie Chandler on Nov 01, 2012 with Comments 0
There are a good number of book awards programs out there where authors can compete to win an award. Most awards programs charge a fee ranging from $35 to over $100 per entry, and the guidelines typically allow for books published in the previous calendar year. Some programs are extra-friendly to independent authors, and there
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