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By Stephanie Chandler on Jun 28, 2012 with Comments 0
In the first two posts in this series, I covered what you need to know before you pitch the media and how to build a list of media contacts. Here’s we’ll discuss the powerful opportunities available on the internet. While there are a lot of rules around how to pitch traditional media sources (newspapers, television,
By Stephanie Chandler on Jun 27, 2012 with Comments 4
In my previous article, I covered what you need to know before you pitch the media. Now I’ll share with you how to build your list of media contacts—and it’s a lot easier than you might think. Media Websites Nearly all of the major media outlets have websites with easy access to contact information for
By Stephanie Chandler on Jun 26, 2012 with Comments 3
I’ve been saying for years that though press releases have long been the standard way to pitch media, they aren’t always the best way. You should know that reporters, editors, and producers NEED story ideas. In other words, they need you as much as you need them. Yes, it’s perfectly okay to reach out to
By Stephanie Chandler on Jun 19, 2012 with Comments 1
Generally speaking, traditional publishers expect completed nonfiction book manuscripts to be between 50,000 to 75,000 words. Most traditional publishers will place restrictions on an author and require that the manuscript not exceed a specified word count, unless special concessions are made. If your manuscript is on the short side, make this clear when pitching to
By Stephanie Chandler on Jun 16, 2012 with Comments 1
There’s an old adage that says, “A book is the best business card you can hand out.” And it’s true. Authoring a book immediately makes you an authority on your topic as well as an expert in your field, and this gives you a leg up on your competition—if that competition has not authored a
By Stephanie Chandler on Jun 06, 2012 with Comments 7
I speak a lot about marketing online and the one recommendation I always make to ALL writers and most businesses is to start a blog. Adding a blog to your website is one of the most powerful marketing tools you can have, provided you take full advantage of its benefits. Here are some ways that
By Stephanie Chandler on Jun 04, 2012 with Comments 0
Book Expo America is happening this week and it’s the largest publishing industry event held each year. We should be hearing a lot of industry data this week and according to this report from Publisher’s Weekly, there were over 211,000 self-published titles released in 2011, an increase from 2010 when 133,000 titles were released. While
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