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By Stephanie Chandler on May 31, 2012 with Comments 0
I hate brochures. They’re usually uninspiring and go straight to the recycle bin. Though in the early years of running a business I left countless brochures behind, I eventually learned a better way. We all want information–make it interesting and we’ll pay attention. Make it really compelling, and we might even keep it around for
By Stephanie Chandler on May 29, 2012 with Comments 0
One great way to get exposure as an author and expert in your field is to write for publications that reach your target audience. Whether you want to write purely for exposure or you want to get paid for your efforts, following are the steps to begin landing writing assignments. Start Small It’s not easy
By Stephanie Chandler on May 23, 2012 with Comments 1
Last week we held the Nonfiction Writer’s Conference, a completely virtual event conducted via teleconference with 15 speakers over three days. This was our second event and our best one yet! Here’s a look at the agenda: WEDNESDAY MAY 16, 2012 9:00AM – Dan Poynter – Keynote: Self Publishing and the Future of the Book
By Stephanie Chandler on May 15, 2012 with Comments 6
This is a continuation from yesterday’s blog post on why it’s so hard to sell books and what you can do about it… Freebies – There is a growing trend of book give-aways happening online, particularly with Kindle ebooks, due to Amazon’s KDP Select program. Amazon requires participants to give Amazon exclusive rights to ebook
By Stephanie Chandler on May 14, 2012 with Comments 7
The hardest part of my job is watching our author-clients struggle and get frustrated with their book marketing efforts. When you put your heart and soul into writing and publishing a book, it’s normal to want the world to read it and to having high expectations of the outcome. But the fact is that it’s
By Stephanie Chandler on May 09, 2012 with Comments 0
For years I have kept a bio sheet handy on my desktop so I can easily copy and paste my bio into online profiles, responses to media inquiries, articles I’ve written, and other places where a bio is necessary. It includes several versions of my bio—short, medium, and long—to fit various requirements. Having this simple
By Stephanie Chandler on May 02, 2012 with Comments 12
If you’re still trying to piece together the Twitter puzzle and figure out how to use it for book promotion, here are some effective strategies to make it easier and improve results! 1. Understand Your Audience – Success on Twitter, or with any marketing effort, starts with understanding your target audience. What are their interests?
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