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Top 10 Reasons Why Your Social Media Marketing Efforts Aren’t Working

Top 10 Reasons Why Your Social Media Marketing Efforts Aren’t Working

I’ve heard many grumbles and complaints about how social media isn’t working as expected so I have assembled a list of the most common reasons you may not be getting the results you desire. Some minor changes to your strategy could make a big difference. 1. Lack of Focus – If you post everything from

What Happens When You Release Your First Book: The Unexpected Vulnerability New Authors Face

What Happens When You Release Your First Book: The Unexpected Vulnerability New Authors Face

Over the years I’ve noticed a trend with new authors. Some get a little anxious when the publishing process is nearing completion. Emotions run high and there’s a level of anxiety that follows over the anticipation of finally seeing your work in print. This is totally normal and expected because when you publish a book,

Book Profit Strategy: Build a Team Around Your Brand

Book profit strategy: build a team around your brand

You can use your book as the foundation to teach others your system for doing what you do. You could even develop your own certification program and recruit agents who deliver services under your brand, while they also promote your book and generate revenue for your business. For examples, check out the following: – Jay

How to Increase Website Traffic with Social Media: Easy Steps to Reach More Eyeballs

Social Media Marketing Services for Consultants

Most social media “experts” will tell you that social media is about connecting and having a conversation with your audience. While that’s all well and good and partially true, the other big benefit of social media is that it’s a powerful way to drive traffic to your website. Here’s a simple formula that will boost

What to Include in the Author Bio for Your Book

What to include in the author bio section of your book

When writing a book, there are two potential places to include your author bio: the back cover of the book and the last page(s) of the book. Some authors choose one or the other, though I recommend taking advantage of both. The back cover bio is a chance to impress a potential reader, while the

How to Land a Traditional Book Deal Part 2: Why You Need a Literary Agent and How to Find One

How to Land a Traditional Book Deal: Why You Need a Literary Agent and How to Find One

In part one of this series, I covered how to write a query letter—which is the first step in beginning the journey to traditional publishing. The next step is to reach out to literary agents and editors. Why You Need a Literary Agent A good literary agent brings many advantages. Most have contacts at top

How to Land a Traditional Book Deal Part 1: Write a Query Letter

How to Land a Traditional Book Deal: Write a Query Letter

If your goal is to land a traditional publishing contract, there are standard industry procedures to follow to make this happen. Here’s how: Write a query letter Contact agents and editors Send a book proposal as requested Sign a big fat contract and live happily ever after (Okay, maybe not realistic, but you’ve got to

How to Remove a Connection/Contact from LinkedIn and Why You’d Want to

how to remove a connection/contact from linkedin

I’m an advocate of accepting 99.9% of connection requests in social media. This is how we meet new people, get introduced to their products and services, and how they get introduced to ours. Unfortunately, some people take advantage of this and view it as a license to send unsolicited email to their contacts. While I