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By Stephanie Chandler on Mar 30, 2012 with Comments 11
1. Commitment to Marketing –Unfortunately, simply having your book available on Amazon is not enough to inspire sales when there are millions of titles competing for the attention of readers. Books don’t sell without marketing. Book marketing requires consistent, on-going effort. Successful authors do something every day to promote their books. 2. Willing to Invest
By Stephanie Chandler on Mar 27, 2012 with Comments 1
When planning your book launch campaign, it’s important to consider your contacts– friends, family, peers, and associates—and how they can help you. I’ve met countless authors over the years who mention the many great contacts they have, but when the rubber hits the road and it’s time for book promotion, often times those contacts are
By Stephanie Chandler on Mar 23, 2012 with Comments 2
The thing about time is that we have to consider it in terms of priorities. And I think that if you knew how effective it can be to build an audience with a blog and social media engagement, it would be higher on your priority list. Believe me, I get that none of us has
By Stephanie Chandler on Mar 22, 2012 with Comments 4
Dan Poynter has done it again by creating another brilliant opportunity for authors. Entries are now being accepted for the Global Ebook Awards, and there are plenty of categories to choose from. I can tell you from experience that winning an award for your book has many benefits. If your book is selected as a
By Stephanie Chandler on Mar 21, 2012 with Comments 0
For a book to succeed, there are basic steps involved: Start with a great book (well-written, edited, visually appealing) Identify your target audience (beyond “everyone,” narrow the focus) Figure out how to reach your target audience (what marketing strategies will get their attention?) Show them that your book meets a need (understand their needs so
By Stephanie Chandler on Mar 16, 2012 with Comments 3
This is one of the most common question I’m asked lately. With all the buzz about the exploding ebook market, it seems that some authors want to skip the process of putting their books into print. While this can be a money-saving option, there are still many reasons to publish your book as a physical
By Stephanie Chandler on Mar 13, 2012 with Comments 10
The biggest buzz in social media right now is all about Pinterest. This site allows users to create visual boards by “pinning” images on the screen. Pinterest is currently drawing record amounts of traffic, and has a high appeal with a female audience. Here’s how to get started and promote your books with Pinterest. Get
By Stephanie Chandler on Mar 07, 2012 with Comments 4
Every author needs a website, and whether you create a site for your book or for you as the author, your book sales page needs to do its job. Ideally your page should attract visitors and entice them to buy. Here are the elements to include on your sales page: 1. Detailed Description of Your
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