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By Stephanie Chandler on Feb 24, 2012 with Comments 0
It’s been awhile since I released a new book and this week I realized that my Kindle and paperback editions were not linked together on Amazon. This could be an issue if a buyer is looking for one or the other and doesn’t realize they are both available! Here’s how to solve the issue and
By Stephanie Chandler on Feb 22, 2012 with Comments 0
IBPA’s 24th Annual Publishing University March 9-10, Sheraton Fisherman’s Wharf, San Francisco No matter what stage of publishing you’re in—an author-publisher, a beginning publisher, a more experienced publisher—IBPA Publishing University, in a new location on the west coast for 2012, brings you hands-on tools and techniques to succeed. Highlights: 20 breakout sessions including the hottest
By Stephanie Chandler on Feb 20, 2012 with Comments 2
I just returned from speaking at the San Francisco Writer’s Conference for the fourth year in a row, and speaking there is a highlight for me each year. I was an attendee at that event seven years ago and it changed the course of my career in some pretty remarkable ways. When I showed up
By Stephanie Chandler on Feb 14, 2012 with Comments 4
I’m in the midst of the release frenzy for my newest book, Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. I’ve been doing all the usual stuff—blogging about it, tweeting, sharing with friends, and conducting interviews. But last week a friend sent me an email
By Stephanie Chandler on Feb 09, 2012 with Comments 0
When I speak to an author who is preparing to publish, one of the first questions I ask is, “Who is your target audience?” When the answer is “everyone,” I get a little worried. “Everyone” is not a target audience for anything, anywhere. There are a lot of milk drinkers out there, but that doesn’t
By Stephanie Chandler on Feb 03, 2012 with Comments 3
For years I’ve been saying that internet radio shows are an under-utilized opportunity for authors. Though these programs typically have a smaller listenership than traditional talk radio, there are still many benefits: Internet shows usually have a niche topic or theme, reaching the right target audience for your book Guests are featured from 15 minutes
By Stephanie Chandler on Feb 01, 2012 with Comments 4
I talk to so many aspiring authors and it concerns me that some think that their book will be the key to retirement or a ticket to financial freedom. I hate to deliver bad news, but the fact is that a very small percentage of authors actually make a living from a single book. Consider
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