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By Stephanie Chandler on Dec 28, 2011 with Comments 7
In my previous post I covered how to submit articles online, which is something many marketers have done for years. But you can take your article marketing efforts a step further by also submitting articles to print publications. Publishing articles in newspapers, trade newsletters and magazines can be an excellent way to attract a new
By Stephanie Chandler on Dec 26, 2011 with Comments 6
Promoting with articles has long been one of my favorite book marketing strategies. Here’s how it works: 1. Write a brief how-to type article about a topic of interest to your target audience. 2. Include an author bio of less than a paragraph that explains who you are, includes your book title and a link
By Stephanie Chandler on Dec 22, 2011 with Comments 2
Before you even begin to write a book, you need to find out what other books exist on your topic. If you are pitching to a traditional publisher, this exercise is a required part of the process. But even if you are self-publishing, you should evaluate your competition so that you know how to position
By Stephanie Chandler on Dec 21, 2011 with Comments 0
1. Commit to marketing—and finding a way to like it! 2. Do three to five things every day to promote my book (even if it hasn’t been written yet). 3. Start speaking professionally. 4. Conduct at least one speaking engagement per month. 5. Carve out three to five hours each week for writing my next
By Stephanie Chandler on Dec 20, 2011 with Comments 0
The following interview is an excerpt from Booked Up: How to Write, Publish, and Promote a Book to Grow Your Business by Stephanie Chandler. Name: Jim Horan Business Name: The One Page Business Plan Company Website: www.OnePageBusinessPlan.com Book Titles: The One Page Business Plan for the Creative Entrepreneur The One Page Business Plan for Non-Profit
By Stephanie Chandler on Dec 13, 2011 with Comments 10
I talk a lot about marketing strategies for authors, and one the most important is blogging. Hosting a blog gives you a way to connect with your readers, and it’s also incredibly powerful for search engine optimization (SEO). The more often you update your blog, the more reasons you give Google to find your site.
By Stephanie Chandler on Dec 07, 2011 with Comments 2
When you sign a book deal with a traditional publisher, you give up your rights to your work–and unfortunately that can lead to some drastic changes to your manuscript. The publisher can choose to remove entire sections of your book or reorganize the materials. These changes will typically be sent to you for “approval,” but
By Stephanie Chandler on Dec 02, 2011 with Comments 1
Despite your best planning, at some point you’ll be under the gun to edit your own work quickly and effectively. For example, that meeting planner might call and say the board is deciding on a keynote speaker for the annual convention, and they need your proposal in the next fifteen minutes. Or your editor may
By Stephanie Chandler on Dec 01, 2011 with Comments 4
A book is a fantastic credibility-builder and can create a wide variety of opportunities for authors. While the book itself can generate some revenues, the real profits come from the other revenue-generating activities that you can create around the book. Here are some ideas to uncover the real profits behind your hard work. 1. Professional
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